Podcasting Amplified: Podcasting for Business Growth and Marketing

Hey, Podcaster! After two years of interviewing some incredible podcasters, it's time for a reset.

This trailer (and the recent solo episodes) marks a bit of a shake-up of the Podcasting Amplified format.

Going forward, we'll be producing solo episodes around specific aspects of podcasting, focused on getting real results out of your podcast.

This is for leaders, founders, their teams and other podcasters who need their podcast to build authority and attract the right people, and in turn, drive results, whether that's more sales, or more authority within their niche.

I'll still be interviewing podcasters from time to time, when we can focus the topic on a specific outcome.

You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool.

If you want your podcast to do more than just tick along, you're still in the right place.

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Our CTA link

Anything mentioned in episode

Guest podcast link/website -

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Podcasting in 2026 is not the same game it was even two years ago.

The industry has evolved, with new expectations from listeners and tools and strategies available to podcasters.

And if you're still podcasting like it's 2019, you could be falling behind.

But there's also a lot of noise out there.

Distractions from what's really important.

As of 2025, there are estimated to be around 4.5 million published podcasts.

And the number of podcast listeners globally has climbed 7% from 2024.

What that tells us is that there are still more listeners and shows than ever.

That might sound like competition, but it also means demand remains strong, and new listeners are discovering podcasts weekly.

So, in this episode, I'm breaking down the 2026 Podcasting Playbook - the five strategies that will matter in 2026 if you want to grow your podcast and reach your goals.

In this episode, you'll discover -

• Why podcasting in 2026 is shifting fast and what that means for your show

• The rise of video and hybrid formats, and when not to do video.

• How AI is reshaping podcasting.

• The fundamentals that still matter most.

• How to grow through real human connection.

• The smartest monetisation strategies for 2026.

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

I interviewed 52 podcasters over the last two years.

Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby.

But one thing they have in common is that they all have a goal for what they want to get out of podcasting.

A north star.

And I asked them all the one thing they wish they'd known before starting, that would have made the whole process easier and get them to that goal faster.

So if you want to skip the mistakes other podcasters learned the hard way - stick with me.

In this episode of Podcasting Amplified, we rapid-fire the smartest insights from these 52 podcasters.

In this episode, you'll discover -

• The smartest insights from some incredible podcasters.

• What you should keep in mind when creating any podcast episode.

• What's holding you back from reaching your podcasting goals.

• And much more…

If you're a podcaster and have a goal you want to reach, this is for you.

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Did you know that there's a strategy that enables podcasters to get discovered by new listeners far more easily than trying to attract new listeners on Spotify and Apple Podcasts.

And most podcasters either aren't using this strategy at all or aren't using it to its fullest potential.

Meet Auret Esselen from Essetino Media joins me in this episode to share how podcasters can position their podcast on YouTube to attract ideal listeners on autopilot.

Even if your podcast is audio only, you'll find out how to still make use of YouTube to grow your audience.

In this episode, we cover -

• How to grow your podcast on YouTube.

• How to write titles that attract new listeners on autopilot.

• Exactly what your thumbnails should include to get people to click.

• How to start your podcast episodes to keep people listening.

• How to benefit from YouTube for audio only podcasts.

• And much more…

So if you aren't getting the traction you're after on YouTube or you want to know more about how to leverage this largely untapped growth strategy, then keep listening.

LEARN MORE

Auret's YouTube Channel - https://www.youtube.com/@EssetinoMedia/ Profitable Content Playbook - http://createprofitablecontent.com TubeBuddy - https://www.tubebuddy.com/ Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

A podcast isn't just talking.

And with the barrier to entry so low with starting a podcast, there are so many out there where 'talking' is all they're offering.

Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might think.

In this episode, I'm joined by Vince Quinn who hosts It's Not Just Talking where he helps business owners generate leads through their podcast and not just downloads.

And in this episode, you'll discover -

• The biggest mistake that podcasters are making that's stopping their listeners from taking the next step.

• How to ask your listener to take action without feeling 'salesey'.

• The metrics that podcasters should be tracking.

• Why podcasting still isn't oversaturated and how to capitalise on it.

• Does AI have a place in podcasting?

• And much more…

So if you want to make sure that your podcast is more than just talking and is helping you get the results you want, this is for you.

LEARN MORE

Free support from Vince - https://freepodcasthelp.com/

Claricast - https://www.claricast.com

CONNECT

Vince Quinn on LinkedIn - https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast

If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you.

In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics.

And if you're thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in 2017 and it's steadily grown a loyal fan base.

He's also part of a podcast network, a group of hobbyist podcasters who help each other grow and he shares some interesting insights and how you can get involved with a podcast network for your show.

In this episode, you'll discover -

• What is a podcast network and how to become part of one.

• The power of coming up with a unique concept for your show.

• Tips for staying consistent with episode releases.

• Monetisation ideas for hobby podcasters.

• Identifying your ideal listener.

• And more…

So if you're curious about podcast networks or you just want to some tips on podcast growth and consistency and keep listening.

LEARN MORE

Play Comics - https://www.playcomics.com

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business?

If this sounds familiar, this is for you.

In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach.

If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business.

If you don't have an online business yet, you're going to get valuable insights that will set your podcast apart from the crowd.

In this episode, you'll discover -

• What's one thing people miss when it comes to getting visibility online?

• The assumptions many podcasters are making that lead to stagnant growth.

• Why all podcasters should have an email list and how to start one.

• How to speak to your audience in a way that makes them feel seen.

• When you should or shouldn't use paid advertising to promote your podcast.

• How to make sure your podcast cuts through the noise.

• Why you should aim for clear over clever.

• And much more…

So if you want to attract more attention to your podcast and start bringing more value to your audience and keep listening.

LEARN MORE

Facebook Group - https://www.facebook.com/groups/beaconfidententrepreneur YouTube Channel - https://youtube.com/@tracybeaverscoaching Website - https://www.tracybeavers.comClaricast - https://www.claricast.com

CONNECT

Tracy Beavers on LinkedIn - https://www.linkedin.com/in/tracy-beavers-b650449/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Most niche topic podcasts struggle to grow beyond a small circle of listeners - but this podcaster has done something different.

In this episode I'm joined by Neil Cozzi, host of Ancient History Hound. He's been podcasting for eight years and has grown a loyal following of history enthusiasts. Neil's collected over 200 reviews on Spotify alone and has a subreddit dedicated to his podcast with over 4,000 subscribers.

He shares the strategies that he's used to grow his niche interest podcast and how he's able to make every episode a high-quality, well-researched experience.

In this episode, you'll discover -

• Why your personal enjoyment needs to be a key metric of your podcast's success.

• How Neil puts together these high-quality, mini documentary style podcast episodes.

• How to start and grow a subreddit dedicated to your podcast.

• The call to actions you should use if you want to retain listeners.

• And much more…

So keep listening to learn how Neil has grown his podcast consistently for over eight years.

LEARN MORE

The podcast/blog - www.ancientblogger.com

Claricast - https://www.claricast.com

CONNECT

Neil Cozzi on TikTok - https://www.tiktok.com/@ancientblogger Neil Cozzi on Reddit - https://www.reddit.com/r/AncientHistoryHound/ Neil Cozzi on YouTube - https://www.youtube.com/@AncientBlogger Neil Cozzi on Instagram - https://www.instagram.com/ancientblogger Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you want to turn your podcast into a revenue driving asset, then this is for you.

Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business

And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money selling products online.

In this episode, you'll discover -

• How to turn a podcast into a lead generator.

• The first steps of making money online through eCommerce.

• Advice for coaches and consultants on using a podcast as a marketing tool.

• Kurt's top tips for growing a podcast.

• The one thing that has allowed Kurt to stay consistent with weekly episodes for a decade.

• And much more…

So if you want to hear some top tips from a podcaster who's been in the game for a long time and advice on how to turn listeners into revenue, this one's for you.

LEARN MORE

The Unofficial Shopify Podcast - https://unofficialshopifypodcast.com/

Claricast - https://www.claricast.com

CONNECT

Kurt on LinkedIn - https://www.linkedin.com/in/kurtelster

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

So you've booked the perfect guest and you know they have a fascinating story to tell, and insight to share. But how do you make sure they bare all on your podcast so you can bring the most value to your listeners?

This week I'm joined by Christian Carrion, who hosts Tell Us About Yourself where he interviews game show contestants and digs up their behind the scenes stories.

Christian has been running the show for three years now and has been heavily involved in the niche for far longer. And he has a ton of advice to share around growing a niche podcast and getting the most out of your guest interviews.

In this episode, we cover -

• How to grow a niche podcast.

• How to book dream guests.

• Interview tips to get the most out of your guests.

• Staying consistent with your podcast while working.

• And some fascinating and memorable stories that Christian has uncovered on his show.

Christian's podcasting journey is really unique and worth hearing for any podcaster.

LEARN MORE

Tell Us About Yourself - http://buzzerblog.com/tellus

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.