Podcasting Amplified: Podcasting for Business Growth and Marketing

Running a podcast alongside a business is a challenge. Especially when you're committed to publishing an episode every week.

Katrina Purcell hosts Managed Chaos alongside her co-host Rachel Anderson. Each week, they share bite-sized, 15-minute nuggets of business wisdom to support business owners and showcase their consulting expertise.

In just a few months, the hosts have already managed to see some real benefits of running a podcast to their business and in their personal development. And Katrina shares her insights with us in this episode.

We cover in this episode -

• Strategies on running a podcast without the stress.

• Unique formats for a podcast that can help it stand out.

• Tips for streamlining the podcast planning and production processes.

• How to get more value out of your podcast for your business.

• And so much more…

If you're looking for ways of running a podcast with less input and getting more output, this episode is for you.

LEARN MORE

The Managed Chaos podcast - https://www.themanagedchaospodcast.com/

CONNECT

Katrina Purcell on LinkedIn - https://www.linkedin.com/in/katrina-purcell/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Imagine if you could get a guest spot on another podcast and get an immediate, massive boost to your following from it.

That's exactly what Robin Waite did. He was able to secure an interview with Ali Abdaal on his podcast who currently has nearly six million subscribers on YouTube. And off the back of that one interview Robin brought in £150,000 worth of business, an extra 1500 subscribers to his email list and he doubled his YouTube channel following.

And in this episode of Podcasting Amplified, he breaks down the exact strategy he used to secure that interview.

Robin hosts The Fearless Business Podcast which he's been running for five years now so he has a ton of insight for podcasters looking to grow their show. He's also a business coach and speaker and in this episode he offers one of the most generous free giveaways that we've ever had on the podcast.

We cover in this episode -

• How to land the podcast guest spot of your dreams.

• How to bring more value to and get more value from a podcast guest.

• How Robin was able to 4x his downloads with a few, key changes.

• Where to focus your efforts if you want to grow but have little time.

• Irresistible Call To Action ideas that will get more of your listeners to take the next step.

• And so much more…

If you're looking to grow your show, especially as an entrepreneur, then these next 40 or so minutes will be extremely valuable to you.

LEARN MORE

Robin Waite - https://www.robinwaite.com/

Get Robin's book PHYSICALLY SENT TO YOU FOR FREE - https://fearless.biz/mm/

CONNECT

Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Is your podcast growing slower than you'd like it to? Or maybe you've seen some growth early on but things have plateaued and you're listener base has stagnated.

If this resonates with you then you need to listen to this episode of Podcasting Amplified.

Anthony Nwaneri & Taig O'Shea host Why Your Podcast Isn't Growing, where every week, they help podcasters gain clarity on why they're not seeing the results they're hoping for.

They've coached many podcasters clients as well, and they helped one podcaster double her monthly listenership in just 60 days.

If you're looking to gain 1000s of listeners who not only follow your show religiously but take the next step, whether that's subscribing or even becoming a new client, keep listening.

In this episode, you'll discover -

• The 5 mistakes almost every podcast is making.

• Title and show notes secrets to get your episodes discovered.

• How to craft a podcast that keeps people listening.

• Are AI tools helping or harming podcasters?

• What element of your podcast should you fix first?

• The results Anthony and Taig saw after posting shorts for 30 days.

• And much more…

If your podcast has plateaued or is growing slower than you'd like, this episode is for you.

LEARN MORE

Why Your Podcast Isn't Growing - https://open.spotify.com/show/2Eegk5G5TH7aHu8yXf7jtS?si=09e0dfb287b64808

Get More Listeners - www.getmorelisteners.com

Claricast - https://www.claricast.com

CONNECT

Anthony Nwaneri on LinkedIn - https://www.linkedin.com/in/anthony-nwaneri-a8a54724b/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Ten years is a long time in podcasting years, and to continue producing content for that long is a challenge in itself. But when you're also dealing with a disability and other health issues, it takes even more perseverance.

Win Charles has been hosting Win At Life for around ten years, the podcast where she shares conversations about being awesome with a disability and raising awareness at the same time. She originally started the podcast as content marketing for her book, but it's grown into something much more.

In this episode, we dive into Win's podcasting journey, which she's continued to grow despite the challenges that having a disability brings.

We cover in this episode:

• Advice for podcasters dealing with a disability or other health issues.

• How Win has continued posting episodes for 10 years.

• The criteria Win uses for booking guests and why this has tightened.

• How honesty and transparency have helped Win build an audience.

• The one thing Win would have wished she'd done when she started podcasting that would have made things easier.

• And much more…

This conversation is filled with insights and inspiration from a podcaster who has faced and overcome significant challenges. I'm confident you'll find her story impactful.

LEARN MORE

Win At Life Podcast - http://winatlifepodcast.weebly.com/

I, Win (Book) - https://amzn.eu/d/076F4dgl

Claricast - https://www.claricast.com

CONNECT

Win on Facebook - https://www.facebook.com/askwinpodcast/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Which comes first, the podcast or the business? For Kevin Palmieri, Next Level University has always been about the podcast. The conversations. The value he and his co-host Alan Lazaros can bring to their audience.

But after a rough patch in his life, he channelled that passion into building a business around the podcast and has since grown it into a $1M+ revenue business, with getting on for 2000 episodes published over 7 years.

He joins me in this episode to share his story and a ton of powerful insights to help podcasters build their confidence and grow their shows.

We cover in this episode -

• How Kevin turned his podcast into a million-dollar business.

• How to use your data to grow your podcast.

• Tactics you can use to build your confidence as a podcaster.

• Strategies for winning back your time.

• Levelling up your audio and video.

• How to get started with monetizing your show.

• How Kevin has stayed consistent with multiple weekly releases.

• And so much more…

This conversation is packed with insight and inspiration from a podcaster who's stuck with it. He and his audience have benefited from his journey, and I'm confident that you will too.

LEARN MORE

Next Level University - https://www.nextleveluniverse.com

The SEO Mindset Podcast - https://theseomindset.co.uk/

CONNECT

Kevin on LinkedIn - https://www.linkedin.com/in/kevin-palmieri

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Have you been thinking about improving your podcast SEO game but don't know where to start? Or perhaps you're a complete beginner to SEO and you're just looking for another way of bringing in more listeners to your podcast…

This is where our guests come in. Sarah McDowell and Tazmin Suleman host The SEO Mindset Podcast. They're both experts when it comes to getting more eyes on your content through search engine optimisation (SEO).

We cover in this episode -

• What is SEO and why do podcasters need to be thinking about it?

• How to get started with podcast SEO so you can bring in more listeners to your podcast.

• How to avoid overwhelm as a podcaster.

• The benefits and challenges of running a co-hosted podcast.

• How to balance searchable keywords with clickable titles.

• What you should be doing with your podcast website to optimise it for growth.

• And much more…

Between them, they also have a ton of podcasting insights, making this a perfect episode for podcasters looking to grow their following.

LEARN MORE

Tazmin's website - https://www.tazminsuleman.com/

Sarah's website - https://www.sarahmcdowell.co.uk/

The SEO Mindset Podcast - https://theseomindset.co.uk/

CONNECT

Tazmin on LinkedIn - https://www.linkedin.com/in/tazmin-suleman-b44575b1/

Sarah on LinkedIn - https://www.linkedin.com/in/sarahmcduk/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

There are so many benefits to having a podcast, particularly for those running a podcast alongside their business. But is podcasting right for everyone? And how can a podcast stand out in this growing space?

Adrian Daniels started podcasting in 2020, when the world was changing. He had a purpose - to build a network of Ghanaian entrepreneurs and share their stories and expertise. And The Sound of Accra Podcast was the vehicle.

Since then, he's published nearly 200 episodes and has launched a second podcast. Adrian also consults business owners and helps them launch their own podcasts

We cover in this episode -

• The benefits that podcasting can have on you and your business.

• When shouldn't you launch a podcast?

• Why Adrian only works with purpose-driven podcasters.

• How to make your podcast stand out in your niche.

• Podcast growth strategies.

• How to smartly invest in your podcast.

• And much more…

Adrian's business and podcasting expertise make for essential listening.

LEARN MORE

Adrian Daniels - https://adriandaniels.co/

Quit and Switch Podcast -

Spotify- https://open.spotify.com/show/0oMbZ4pLfaethi2Y1dRcaI

YouTube- https://www.youtube.com/@QuitandSwitchPodcast

The Sound of Accra Podcast -

YouTube: https://www.youtube.com/@thesoundofaccrapodcast/videos

Spotify: https://open.spotify.com/show/0oMbZ4pLfaethi2Y1dRcaI

CONNECT

Adrian Daniels on LinkedIn - https://www.linkedin.com/in/danielsadrian/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Does the podcasting process bring you joy? Because if it doesn't, it's going to be difficult to stay motivated and consistent.

Tabatha Thorell launched her second podcast, "What Went Wrong," last year, where she shares the untold stories of bouncing back from failure. Throughout her podcasting journey, she's discovered how to find more joy in the process and bring more value to her, her guests and her listeners.

She's also a wife, a mum of five, a dynamic speaker, a best-selling co-author, a life and business coach and a seasoned real estate investor… and still finds time to run a weekly podcast!

We cover in this episode -

• Finding joy in the podcasting process.

• Streamlining your podcast workflow so you can stay consistent.

• How to outsource in a way that works for you.

• How to guide guests to get the most out of them and give your audience more value.

• 4 things every entrepreneur should know.

• And plenty more…

If you want to get and give more value and joy with your podcast, keep listening.

LEARN MORE

What Went Wrong? - https://podcasts.apple.com/us/podcast/what-went-wrong-the-untold-stories-of-bouncing-back/id1721047249

Tabatha Thorell - https://www.tabthorell.com/

Tabatha's free resources - https://keeplegacywealth.com/

CONNECT

Tabatha Thorell on Instagram - https://www.instagram.com/tabthorell/

Tabatha Thorell on LinkedIn - https://www.linkedin.com/in/tabatha-thorell-008a9b6a/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Who is your ideal listener? Who will be getting the most value out of your podcast and how can you tailor your content to support their specific needs?

Charlie Dice hosts Off Leash: A Podcast for DINKWADs (as well as two other podcasts!). After launching the podcast under her brand name 'Beauty And The Berners', she pivoted the podcast to zero in on the 'Dual Income, No Kids, With A Dog' community. A community that she knows well.

In this episode, we learn how she was able to craft a podcast for a very specific community that is largely untapped within podcasting, and the benefits this is bringing her and her community.

We cover in this episode -

• Finding an untapped podcast niche and how niche should you go?

• How to monetise a podcast with a small audience.

• The challenges and benefits of hosting multiple podcasts.

• Why Charlie decided to rebrand her podcast.

• Tech tips for new podcasters.

• How to find podcasts to guest on.

• And more…

If you're building a podcast for a niche community or want to dial in your listener base, this episode is for you.

LEARN MORE

Rephonic - https://rephonic.com/

Beauty And The Berners - https://pages.beautyandtheberners.com/

YouTube - https://www.youtube.com/@BeautyandtheBerners

CONNECT

Charlie Dice on LinkedIn - https://www.linkedin.com/in/charlie-dice-6886bb148/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Jeremy Doran describes himself as an introvert. But that hasn't stopped him from becoming a speaker, coach and of course, a podcaster.

He hosts NeuroConversant Leadership, and after creating nearly 50 episodes, he has some valuable insights to share.

He's built this podcast around his business and it's helped to grow his network and his personal brand.

We cover in this episode -

• The power of using stories to educate.

• Repurposing your podcast content.

• Effective guest booking strategies.

• When is the right time to consider rebranding your podcast.

• Podcast communication strategies for introverts.

• Podcasting equipment advice.

• And more…

If you're looking to align your podcast with your brand and business and improve your communication skills, this episode is for you.

LEARN MORE

NeuroConversant Leadership - www.NeuroConversantLeadership.com

CONNECT

Jeremy on LinkedIn - www.linkedin.com/in/JeremyDoranSpeaks

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.