Podcasting Amplified: Podcasting for Business Growth and Marketing

If your podcast is on YouTube, or you want to get started with YouTube, what you're going to hear in this episode is absolute gold.

My guest today has been a YouTuber and a podcaster for over 10 years. Dusty Porter is closing in on 400k YouTube subscribers and hosts the most popular YouTube podcast around - YouTube Creators Hub.

Podcasting and YouTube are very different beasts. But many podcasters just slap their video recordings on YouTube and let it do its thing, hoping it'll get results. There are nuances to growing on YouTube, though, and who better to learn them from than a creator so experienced in both?

We dive deep into the strategies that will help you grow your podcast on YouTube and the major pitfalls to avoid.

We cover in this episode -

• How Dusty grew his podcast to 10s of thousands of downloads per episode.

• How Dusty escaped from a period of "podfading" early in his journey.

• How to benefit from positive and negative feedback and how to collect it.

• The nuances of growing your podcast on YouTube vs. the podcast platforms.

• Insights into what's coming soon to YouTube for podcasters.

• How to make your episodes on YouTube more appealing to browsers.

• Ways to diversify your income as a content creator.

• Guest onboarding strategies for a smooth interview process.

This is a fantastic opportunity to learn from a podcasting veteran and YouTube expert. Don't forget to follow Podcasting Amplified for more podcasting insights.

LEARN MORE

YouTube Creators Hub - https://www.youtubecreatorshub.com/

https://www.youtube.com/channel/UC0oSeBGNRZ6F0VZUFmZZdAw

Collect podcast reviews - https://www.podrover.com/

CONNECT

Dusty on LinkedIn - https://www.linkedin.com/in/dusty-porter-9454576b/

Dusty on Facebook - https://www.facebook.com/DustyPorterYT/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

LinkedIn is a powerful tool for building your network and your listener base if that's where your ideal listener spends their time. But simply sharing a single post per week with a direct link to your audio episode isn't going to get you far…

Thando Jacobs, host of Inside Business Analysis, joins me in this episode to share his insights on starting, running and growing an interview podcast in today's podcasting landscape.

He shares his goals for the podcast and how he's benefited from it so far, and we dive deep into LinkedIn marketing pitfalls, and how Thando manages to book half of his guests from inbound requests, after just six months.

We cover in this episode -

• The networking power of an interview podcast.
• How to stand out from other podcasts within your niche.
• Is video essential for podcasts in 2024?
• Tips on creating clickable, searchable episode titles.
• How to promote your podcast on LinkedIn and start attracting inbound guest requests.
• The common pitfalls people make when marketing their podcast on LinkedIn.
• How to put together a simple recording setup that gets you professional results.
• Making a seasonal podcast work.
• Thando's three, key focuses for his podcast in 2024.

So if you're looking to grow your LinkedIn following and grow your podcast through LinkedIn, this is the perfect episode for you.

LEARN MORE

Inside Business Analysis - https://insidebusinessanalysis.com/

CONNECT

Thando Jacobs on LinkedIn - https://www.linkedin.com/in/thandojacobs/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Devin Wagener has a passion for sharing educational content around a topic that's important to his family's heritage. He also understands the commercial potential of a podcast that speaks to a specific audience - especially one that craves more content.

In this episode of Podcasting Amplified, I sit down with Devin, the host of Yerba Power Podcast. Devin was able to create a podcast in a niche that was yet untapped by any other English-speaking podcast.

He's been able to leverage both his passion for creating educational content around his niche, as well as this gap in the market to start generating downloads in 45 countries and attract the attention of sponsors.

We cover in this episode -

• How Devin has balanced a passion for his niche, with fulfilling the needs of his audience to get off to a successful start with his podcast.
• Reaching out to sponsors and negotiating fair deals.
• Content creation strategies.
• The benefits and challenges of using YouTube as a podcaster.
• The two major tech faux pas that Devin had to deal with.
• Recording software and microphone options.
• The podcasts that have been most influential to Devin's journey.
• And plenty more…

So listen carefully, there's so much to take away here for any podcaster.

LEARN MORE

Yerba Power Podcast - www.yerbamatepower.com

Answer The Public (for episode ideas) - https://answerthepublic.com/

CONNECT

Devin Wagener on Instagram - https://www.instagram.com/devin.wagener/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

These two friends-turned-podcasters managed to find a unique podcast format for their show. And that's a difficult task in today's podcasting landscape. Finding a gap in the market can be hugely rewarding, though.

Each week, musicians Roger Heathers & Declan Kitchener write a brand new song and discuss their songwriting process on The Weekly Song Podcast.

And, in this episode of Podcasting Amplified, they share how they were able to come up with a unique idea and how they've built a loyal following off the back of it.

We also cover -

• The numerous avenues for monetising your podcast.
• How to choose the right sponsors and approach them.
• What it's been like to co-host a podcast as friends.
• The marketing challenges we face as podcasters.
• The art of balancing SEO & readability in your podcast titles.
• The importance and challenges of crafting quality show notes.
• Navigating podcast hosting and distribution.
• And plenty more…

Declan & Roger share a fascinating story of their unique podcast that's worth tuning into for any podcaster.

LEARN MORE The Weekly Song Podcast - https://soundcloud.com/weeklysongpodcast The Weekly Song Podcast on Spotify - https://open.spotify.com/show/5dj0EeCP5fiwoTCIqW4t0R?si=caefc539f6504505 Schnookums - https://schnookums.bandcamp.com/album/attaboy

CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

What were your expectations for your podcast before you started it? Or if you're yet to launch, where do you see it in 5 years' time?

Our guest today didn't have high expectations. She had a message that she wanted to share, a mic and a list of dream guests.

Now, Danusia Malina-Derben's podcasts, School For Mothers and School for Fathers have achieved great success, as has her ten-year-old daughter's podcast, Seraphina Speaks, which Danusia produces.

She joins me on Podcasting Amplified to discuss -

• How Danusia made her podcasts a success.
• Making a podcast stand out from the crowd.
• Why you should be going after "bigger" guests and how to approach them and get a response.
• How Danusia grew her podcast on a shoestring budget.
• Making your podcast more inclusive and diverse.
• The interview that Danusia didn't want to release and how she dealt with it.
• How to protect yourself as a podcaster.
• What it's been like for Danusia to produce her ten-year-old daughter's podcast.
• The listener demographic that's growing faster than any other.
• And so much more…

So listen carefully, this conversation is packed with inspiration and actionable advice.

LEARN MORE

Enquire about the show - [email protected]

School For Mothers - https://www.schoolformothers.com/

School For Fathers - https://schoolforfathers.com/

Seraphina Speaks - https://pod.link/1507568375

CONNECT

Danusia's Website - www.DanusiaMalinaDerben.com

Danusia Malina-Derben on LinkedIn - https://www.linkedin.com/in/danusiamalinaderben/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Some new podcasters see interview podcasts as sort of the easy route to a podcast. Just write a list of 15-20 questions, invite some guests and they'll do the rest of the work, right?

Wrong!

There are hundreds of thousands of interview podcasts out there. To stand out from the crowd, and have the impact that you want, you need to be tackling your interviews from a storytelling lens.

And this is exactly what my guest today is doing. I'm Joe Eftihiou, your host, and I'm thrilled to have Helen McGuire, the host of "The D&Igest" joining me today.

In this episode, we cover -

• The wide-ranging benefits of podcasting from content marketing to self-improvement and sharing stories that the world needs to hear.
• Helen's company was acquired by The Access Group this year. How will an acquisition affect the podcast?
• Leveraging existing networks to secure great guests.
• How Helen is able to tell from an email if a guest is right for her podcast.
• Interview tips from a podcaster with a radio background.
• Why you don't need to be on every single social media platform.
• Speeding up your podcast production process.
• And so much more…

Get ready to be inspired by the power of storytelling.

LEARN MORE The D&Igest on Apple Podcasts - https://podcasts.apple.com/in/podcast/the-d-igest-diversity-inclusion-at-work/id1607041648 The D&Igest on Spotify - https://open.spotify.com/show/0FRssDsAUpx1WCbxDfvFoG?si=16274395d63e4117 Claricast - https://www.claricast.com

CONNECT Helen McGuire - https://www.linkedin.com/in/helenmcguireme/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd&nd=1&dlsi=56f2b40bff854d8f Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/channel/UCqKCTjGuxrB6mQiTihMgBPg

Production by Claricast.

Have you ever been told that you've changed the way someone thinks about something? Or has anyone changed the way you think about something? It's a powerful feeling. The connections we can make through podcasting have that power. And sometimes, we don't even realise how deep of a connection with someone we've made.

Podcasting has the power to reshape your perceptions, connect you with people in surprising ways and become a powerful platform for your creative journey. Podcasters choose to start their podcasts for all sorts of reasons. One of which is for the opportunity to connect with like-minded people in your space, and also, not so like-minded people.

I'm your host, Joe Eftihiou, and today I'm thrilled to have Adrian Ramsay, the brilliant mind behind "Talk Design," on the show. In this episode, we cover -

• How podcasting can transform lives - of the podcaster themselves, and their audience.
• How Adrian has kept the podcast fresh and consistent over ~160 episodes. Podcasting as a way to raise one's profile and network.
• Ways to connect with your audience.
• Why we should take time to reflect on the impacts we have as podcasters.
• The story of when Adrian was recognised at an event by a fan of his podcast. Podcast monetising methods.
• Getting the most out of your podcast recordings.
• Podcast tech - Zoom vs. dedicated platforms like Zencastr & Riverside.
• And much more…

So, sit back, relax, and enjoy my conversation with Adrian. I'm sure you'll be inspired by the endless possibilities of podcasting.

LEARN MORE Talk Design - https://talkdesign.show/ When by Daniel H Pink - https://www.danpink.com/books/when/ Claricast - https://www.claricast.com CONNECT Adrian Ramsay - https://ardesignhouse.com/contact/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd&nd=1&dlsi=56f2b40bff854d8f Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/channel/UCqKCTjGuxrB6mQiTihMgBPg

Production by Claricast.

Are you ready to take your podcast to the next level? Do you want to leverage your podcast so that you can achieve your goals? Whether you're a seasoned podcaster looking to grow your show or you're eager to launch your first episode, you're in the right place.

Join us each week on Podcasting Amplified as we explore the journey to success through podcasting. Hosted by Joe Eftihiou, Founder & Chief Engineer at Claricast, each episode features an engaging conversation with a passionate podcaster.

Our community of podcasters leverage the medium of podcasting to bring them closer to their business and personal goals. Discover their stories of success and learn from their failures as they share valuable insights from their own podcasting journeys. You're not alone on this path – our community is here to offer support and the knowledge you need to thrive. We've got you covered.

Join us on this journey of discovery, connection, and transformation. Your podcasting success story begins here.

Subscribe to Podcasting Amplified now and start unlocking the limitless potential of your podcast!