Podcasting Amplified: Podcasting for Business Growth and Marketing

Are you growing a podcast as content marketing for your business in the hopes that you'll turn listeners into leads?

Louise Archer launched Retrained Search - The Podcast with her co-host Jordan a year ago. And they've taken the podcast from a dozen listeners to hundreds. They've built a branded podcast that gets them qualified leads for their business every month.

Branded podcasts are podcasts that put a brand front and centre, like Retrained Search. They can fall into the trap of lacking personality, but Louise and Jordan have managed to tie the podcast to their personal brands and keep things friendly.

We cover in this episode -

• Creating a branded podcast with a personality.

• Getting the best out of your audio setup.

• Finding a process and rhythm that works for you.

• How Louise's podcast brings her new leads regularly.

• The metrics that really matter.

• How Louise has grown her podcast to 500+ listeners a month in a year.

• The reasons Louise's listeners have given for why they listen to every episode.

If you want to grow a podcast alongside your brand, this episode is for you.

LEARN MORE

Retained Search - The Podcast - https://podcast.retrainedsearch.com/

Retrained Search - https://www.linkedin.com/company/retrained-search/

CONNECT

Louise Archer on LinkedIn - https://www.linkedin.com/in/louise-archer-48612844/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

LinkedIn now has over a billion members and if your audience is there, so should you be. But growing your podcast on LinkedIn isn't as easy as just sharing a link to each new episode you post. It's about building a personal brand and connecting with your network the right way.

That's why I've invited Mr. Linked himself, Mark Williams onto this episode. He's been in the LinkedIn game since 2008 and he's been podcasting for over 10 years.

Mark has built a following of over 25 thousand people on LinkedIn and he shares with us the secrets to LinkedIn success, and how to leverage a podcast to grow your audience.

We cover in this episode -

• Mark's secrets to a successful podcast after 10+ years in the game.

• How to grow your following on LinkedIn and drive more traffic to your podcast.

• The power of forming the right relationships with your audience.

• AI pitfalls to avoid on LinkedIn.

• Why Mark was forced to change his podcast's name and how he made the best of it.

If you want to grow your LinkedIn following and your podcast, don't miss this episode.

LEARN MORE

Informed - https://linkedinformed.libsyn.com/

CONNECT

Mark Williams on LinkedIn - https://www.linkedin.com/in/mrlinkedin/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Search engine optimisation (SEO) should be a key component of your podcast growth strategy. You can't rely on people finding your podcast through searching on Spotify or iTunes.

But getting your podcast episodes and your podcast website to show up on Google Search and get clicked on is a challenge. SEO expert, Brandon Leibowitz, joins me on this episode to give us a crash course on podcast SEO and share with us the podcast SEO best practices.

In this episode, we cover -

• What is SEO and how can it help get you more listeners?

• Why backlinks are essential and how to get them.

• The benefits of having a website you own for your podcast and how to get started.

• Social media podcast promotion tips.

• How to choose keywords to use in your titles and show notes that get searched for.

• How to track traffic to your website and podcast.

• And more!

If you haven't spent much time thinking about podcast SEO best practices or want to give your podcast SEO a boost, this is the episode for you.

LEARN MORE

Free SEO Masterclass with Brandon - https://seooptimizers.com/gift

Google Keyword Planner - https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

CONNECT

Brandon on YouTube - https://www.youtube.com/c/brandonleibowitz/videos

Brandon on LinkedIn - https://www.linkedin.com/in/brandonleibowitz/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

After being laid off in 2014, Suzy Rosenstein realised it was time to start her entrepreneurial journey. Three years later, she launched her podcast, Women in the Middle.

She's now 7 years into her podcasting journey and has around 350 episodes and over 1.7 million podcast downloads under her belt. Her podcast has now become one of the main drivers of business for her, with 50% of her clients finding her through her podcast.

In this episode, we cover -

• How Suzy knew that podcasting was right for her and her business.
• Tips for coming up with episode ideas and nailing down your ideal guest brief.
• How Suzy gets 50% of her clients through her podcast.
• Solo episodes vs. interview episodes.
• Secrets to staying consistent as a podcaster.
• Why audio quality is essential for any podcast.
• Automation advice to streamline your guest workflow.
• A podcasting incident unlike anything you've heard before.
• And much, much more…

Suzy knows her stuff when it comes to podcasting, and if you want to grow your show, don't miss this episode.

LEARN MORE

Suzy Rosenstein - https://suzyrosenstein.com/

CONNECT

Suzy on LinkedIn- https://www.linkedin.com/in/suzyrosenstein

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Finding a niche for your podcast these days is a challenge, but my guest today managed to find two.

Troy Wallace hosts Stay On The Court, a podcast for aging athletes and he's got a new podcast in the works built around his HR consulting business. And while Troy is relatively new to the podcasting game, there is a lot to learn from his story of niching down and building a brand around the community that he's growing.

In this episode, we cover -

• The power of niching down with your podcast.

• Building a brand around a podcast.

• Tips on putting together a podcast website and how to drive more traffic.

• How Troy is working around challenges with booking guests.

• The nuances of growing a podcast on YouTube.

• Advice on speeding up your production workflow.

• Launching a second podcast and staying consistent.

• And much more…

And if you get value from this episode, hit subscribe on your favourite podcast platform.

LEARN MORE

Stay On The Court - https://stayonthecourt.com/

CONNECT

Stay On The Court on LinkedIn - https://www.linkedin.com/company/stayonthecourt-com/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

A podcast is a powerful tool for community building and growing a business. So when I spoke with Patrick Gallagher and found out that his business builds engineering leadership communities, and that his podcast production game is top-notch, he was an obvious choice for a guest.

Patrick is a self-taught podcasting machine. and his podcast The Engineering Leadership Podcast adds fuel to that community-building fire, bringing these communities closer together.

We cover in this episode -

• How starting a podcast has grown Patrick's community and business.
• How to capture great podcast recordings on a budget.
• Patrick's approach to podcast production that enables him to produce very high-quality episodes in less time.
• When is it appropriate to launch a second podcast?
• Strategic tips for monetising a podcast within a relatively small niche.
• Invaluable interview prep tips you may never have heard before.
• Overcoming imposter syndrome.
• And much more…

Patrick is a fantastic example of a podcaster who's built a podcast for their business the right way.

LEARN MORE

The Engineering Leadership Podcast - https://sfelc.com/podcasts

CONNECT

Patrick on LinkedIn - https://www.linkedin.com/in/pjgallagher2010/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

How long did it take you to get your first episode out there after you'd decided to start a podcast? For Laurie Wright, it took her much longer than she would have liked, but podcasting has become the best thing she's ever done - for herself, and for her business.

Laurie Wright hosts Living Your Sparked Second Half, she's nearly 400 episodes in and she offers a ton of valuable insight for anyone struggling to get started or for those who aren't feeling like their podcast is enabling them to be their authentic selves.

In this episode, we cover -

• How to push through the overwhelm and get started with your podcast.

• The moment that Laurie knew what her podcast had to be about.

• Laurie's experience of starting a business at 60.

• Laurie's secret to avoiding burnout after publishing nearly 400 episodes.

• Why Laurie renamed her podcast half way through.

• Using a podcast to bring people into your sales funnel.

• Advice for those looking to bring a VA into their workflow.

• And much more

And if you get value from this episode, don't forget to follow on your favourite podcast platform.

LEARN MORE

Living Your Sparked Second Half - https://www.notyouraveragegrandma.com/podcast

CONNECT

Laurie on Instagram - https://www.instagram.com/not_your_average_grandma/

Laurie on Facebook - https://www.facebook.com/LaurieColvinWright/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Creating content as a business is no longer a nice to have - it's an essential part of business growth. And that's what Paul Sweeney is using his podcast for, whilst providing an evergreen, go-to resource for entrepreneurs worldwide.

Join me as we dive into the journey of Paul's podcast - The Business Behind Your Business.

In this episode, we uncover the key learnings from Paul's four-year journey so far and tap into Paul's business expertise.

We cover in this episode -

• How to leverage your podcast to grow your business.

• How Paul streamlined his workflow from several days per episode to several hours.

• The difference between a hobby podcast and a business podcast.

• Tips on how to get comfortable with recording yourself.

• Staying on top of your release schedule.

• How to treat your content creation as a business.

• Avoiding podcast burnout.

• And much more…

If you have a business or want to turn your podcast into a business, this episode is for you.

LEARN MORE

The Business Behind Your Business - https://thebusinessbehindyourbusiness.com/

CONNECT

Paul Sweeney on LinkedIn - https://www.linkedin.com/in/paulsweeneypretium/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

It takes more than finding a niche to get your podcast noticed. In any given niche I can almost guarantee that there'll be a dozen or even hundreds of podcasts sharing your space.

In this episode, I'm joined by Massimo Zefferino, graphic design agency owner and co-host of The Angry Designer. And he uncovers the elements of your podcast branding and your personal branding that are essential to stand out in a busy podcasting landscape.

In this episode, we cover -

• Podcast branding advice from a graphic design agency owner.

• And how to put together podcast cover art that turns heads.

• How Massimo grew his podcast with true authenticity.

• The keys to creating a magnetic persona as a podcast host.

• How The Angry Designer has amassed a loyal following.

• Building a podcast that you can enjoy creating, that also happens to raise your profile.

• The one thing Massimo wished he'd known from the start.

• And much more…

Don't miss this opportunity to learn from Massimo. He knows what it takes to craft a podcast worthy of a loyal following.

LEARN MORE

The Angry Designer - https://theangrydesigner.com/

The Angry Designer on Instagram - https://www.instagram.com/theangrydesignerpodcast/

The Angry Designer on YouTube - https://www.youtube.com/@TheAngryDesigner/

CONNECT

Massimo Zefferino on LinkedIn - https://www.linkedin.com/in/massimozefferino/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

In 2020, at the height of the Covid-19 pandemic, over a million new podcasts were launched. Many of those podcasts are no longer active, but Megan Sprinkle's podcast, Vet Life Reimagined is still going from strength to strength.

She's been able to leverage the power of podcasting to raise her profile within her industry, grow her following and bring connecting conversations to a community of veterinary professionals.

We cover in this episode -

• How Megan has leveraged her podcast to become more known in her field.
• How she got one episode in front of 30k+ viewers on YouTube.
• Megan's show notes and title writing tricks.
• The benefits of bringing in out-of-sector guests to your show.
• The schedule Megan uses to ensure she gets an episode out each week.
• Monetising a podcast through YouTube.
• Podcast marketing strategy for professionals.
• And plenty more…

Don't forget to follow Podcasting Amplified for more podcasting insights.

LEARN MORE

Vet Life Reimagined - http://vetlifereimagined.com/

Vet Life Reimagined on YouTube - https://www.youtube.com/@vetlifereimagined/

New podcasts figure source - https://www.theguardian.com/media/2023/feb/04/podcasts-in-pivotal-moment-as-n umber-of-new-shows-drops-by-80

CONNECT

Megan Sprinkle, DVM on LinkedIn - https://www.linkedin.com/in/megan-sprinkle-dvm/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.