Creating content as a business is no longer a nice to have - it’s an essential part of business growth. And that’s what Paul Sweeney is using his podcast for, whilst providing an evergreen, go-to resource for entrepreneurs worldwide.

Join me as we dive into the journey of Paul’s podcast - The Business Behind Your Business.

In this episode, we uncover the key learnings from Paul’s four-year journey so far and tap into Paul’s business expertise.

We cover in this episode -

• How to leverage your podcast to grow your business.

• How Paul streamlined his workflow from several days per episode to several hours.

• The difference between a hobby podcast and a business podcast.

• Tips on how to get comfortable with recording yourself.

• Staying on top of your release schedule.

• How to treat your content creation as a business.

• Avoiding podcast burnout.

• And much more…

If you have a business or want to turn your podcast into a business, this episode is for you.

 

LEARN MORE

The Business Behind Your Business - https://thebusinessbehindyourbusiness.com/

CONNECT

Paul Sweeney on LinkedIn - https://www.linkedin.com/in/paulsweeneypretium/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

 

Production by Claricast.