In this episode, we break down 3 moves you need to make so your 2026 marketing strategy isn’t a dumpster fire:

1. AEO (Answer Engine Optimization) — why organic traffic is dropping (hello, zero-click + AI Overviews), and how to start showing up in Google’s AI results and tools like ChatGPT, Perplexity, and Claude.

2. Cold email infrastructure — why “send rate” ≠ “deliverability,” what’s changed with ESPs using AI, and how to build outbound systems that actually land in the inbox and start conversations.

3. Content in 2026 — why “more content” isn’t the answer anymore, how we’re thinking about standing out, and how to use AI the right way (strategy, analysis, brainstorming) without losing your brand voice.

If you want a clean action plan: start with Google Search Console, find the pages/queries that dropped, and optimize the low-hanging fruit for AEO first.

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