Today on the Fit CEO Podcast, I take you behind the scenes of a NLCA student call, where we go over the importance of nurturing leads in order to avoid the cycle of good months followed by bad months. I give strategies for nurturing leads who are not yet ready to purchase, including tracking their information, sending relevant resources, and engaging with their social media posts. I also share a process for following up with leads who have said no to booking a call, as well as a process for following up with leads who have had a sales call but said no. These strategies will help coaches build trust and maintain a consistent pipeline of potential clients. ______

🔔 Subscribe to my Youtube Channel: https://www.youtube.com/channel/UCcuJAZpe3kBMoxmKbHfRmlw  ______

🧰  Online Coach Resources: https://chadmolyneuxfitness.ac-page.com/newsletter ______ (02:43) Different approaches for nurturing leads close to the finish line and leads not close to the finish line.

(08:03) Nurturing leads without the intent to sell and building trust.

(10:08) Nurturing leads by sending resources and following up

(15:30) Balancing time between new leads and warm leads

(21:48) The progression of a sales cycle and how nurturing leads in this process can shorten bad cycles

(26:14) Trying a different approach if prospects are not responding to fitness-related messages

(30:09) Nurture process for individuals who said no to a sales call

(32:44) Hot list and general list for tracking prospects

(40:23) First contact: introducing a new post or resource

(44:57) What to do if there is no response or negative feedback