There are many ways to spend money on digital marketing and, therefore, many ways to waste money.

In this episode, Alex and Dave discuss how to avoid wasting money on digital marketing, so you get more value from the money you do spend. It's a great episode for people debating where to focus their marketing spending and gives some great insights into the typical pitfalls.

There's also some debate about how ridiculous the French numbering system is; we're not sure why.