The post 368 How to Bake Your Marketing Into Your Book with Michele Cushatt Part 1 appeared first on Writing at the Red House.

368 How to Bake Your Marketing Into Your Book with Michele Cushatt Part 1

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.

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   Are you tired of feeling overwhelmed by all the courses, programs, and opportunities promising to take your writing career to the next level? In today’s episode, Kathi sits down with business strategist Tonya Kubo to unpack a simple yet powerful framework for making wise investment decisions that align with your unique goals and resources.  Together, they discuss:    Recognizing the persuasive tactics often used in sales funnels and offers targeting writers   Determining if a problem is genuinely yours or one introduced by the offer itself   Examining your awareness of the problem and past attempts to solve it   Projecting realistic outcomes and required effort 6-12 months out for both “yes” and “no” decisions   The dangers of making rushed choices based on “limited time offers” or FOMO (fear of missing out)   Separating emotions from logic and taking a step back to evaluate each opportunity objectively   Creating personal price point “checkpoints” based on your current business stage and resources   Treating your writing as a business and making thoughtful investments in your growth  Kathi and Tonya also share real-life examples from their own experiences, illustrating the potential pitfalls of impulsive investments and the benefits of strategic decision-making. Whether you’re considering a high-ticket coaching program, a tempting course bundle, or an exciting speaking opportunity, this episode will equip you with the tools to confidently say “yes” to the right things and “no” to the time- and money-wasters.  By the end of this conversation, you’ll have a clear roadmap for evaluating any writing-related investment that comes your way, ensuring that you’re always moving in the direction of your God-given dreams while stewarding your resources wisely. So, grab a notebook, press play, and get ready to approach your writing career from a fresh perspective!    

402 - How to Decide Where to Invest in Your Writing Career with Tonya Kubo

   In this episode of Writing at the Red House, Kathi sits down with her dear friend Chris Morris to discuss his upcoming book, Resilient and Redeemed: Lessons about Suicidality and Depression from the Psych Ward. Chris shares his personal journey with mental health struggles and how he found the courage to write about his experiences.  Throughout the conversation, Kathi and Chris delve into the challenges of discussing mental health within Christian circles, emphasizing the importance of transparency and authenticity in relationships. Chris introduces the concept of “giving someone the gift of going second,” which involves setting the stage for transparency by choosing to be transparent first.  As an advocate for mental health in the church, Chris has noticed a shift in the nature of conversations he has with people, with some seeking guidance for their own struggles and others attempting to relate through the experiences of others. This creates the potential for pushback and negative feedback that may arise from sharing such a personal story, with Chris expressing his confidence in the God-directed words he has written.  Chris offers advice to aspiring writers who wish to share their own stories, stressing the importance of considering what readers can learn from their experiences that extend beyond the personal narrative.   For those going through this, or who have loved ones going through this, we encourage our listeners to support Chris by purchasing his book and joining his newsletter list for further discussions on mental health and hard topics.    

401 - Resilient and Redeemed with Chris Morris

In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with TikTok creator Lauren Horst to discuss her journey of growing a dedicated following through her daily closet decluttering challenge. Lauren shares her experience of attracting an audience of nearly 5,000 followers by consistently posting authentic, relatable content that inspires others to embrace a clutter-free lifestyle.  Throughout the conversation, Lauren offers valuable insights into her content creation process, including her simple yet effective recording and editing techniques using the TikTok app. She also discusses the importance of using relevant hashtags, staying true to one’s niche, and fostering accountability through regular posting.  Lauren and Kathi delve into the challenges of navigating criticism on social media and the importance of staying focused on one’s message and purpose. They also explore the balancing act of maintaining a consistent posting schedule while juggling the demands of a full-time job and personal life.  This episode is a must-listen for anyone looking to start or grow their presence on TikTok. Lauren’s story serves as a testament to the power of authenticity, consistency, and community-building in the world of social media.   Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free. 

400 - How to Build an Audience on Tik Tok with Lauren Horst

Are you curious about AI and wonder how you can use it in connection with your speaking, writing, podcasting, and more? Are you overwhelmed by technology and not sure how it works? Then, you are in for a treat.  Today, Kathi and her guest, Roger Lipp, discuss the differences in AI programs and how they can benefit your writing, speaking, podcasting, and so much more.  Listen in and learn:   How to choose what programs are best for you.   How to navigate Claude AI.   How to use AI for your social media.   We hope you were encouraged and will explore how to use AI to serve your audience well. Sign up here to get notified when new episodes are released. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

399 - AI for Writers with Kathi and Roger Lipp

    With so many options on how to make money as a writer, how do you know which one to choose? Kathi and her guest, Roger Lipp, are back today to discuss more ways to make money with your writing. Listen in and learn:  How developmental editing isn't just a crucial step in the writing process but also a viable and rewarding career path for those with a knack for nurturing stories. How to expand your skill set and income opportunities with editing services, copywriting, newsletter creations, and more.  To listen to the first part of How to Make Money as a Writer, click here. Sign up here to get notified when new episodes are released. Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.    

368 How to Bake Your Marketing Into Your Book with Michele Cushatt Part 1

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