In this episode, we’re chatting with Lauren Hooker of ElleandCompanyDesign.com about balancing freelance work with launching and running courses, what sets her apart from other content creators, and finding the right mindset for hiring new members for your team. We discuss constantly being pressed for time while juggling client work as a freelancer, creating a course, and being present in our day-to-day jobs.   Follow Mariah on other platforms: 

How to balance freelancing and selling courses with Lauren Hooker

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

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I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.  It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.)   But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule.   ➡️ Read the full blog post here In this episode:   What is a 100% “asynchronous” launch and why you might want to experiment with one   The pros and cons of doing a fully async launch vs. a hybrid launch with live elements   Truth bombs about the reality of what to expect if you do try an async launch   Why your launch success has very little to do with the actual 5-7 days of your cart open   The #1 thing that *actually* determines the success of your next launch   What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc   The results of this launch    Honest reflections on if I would do it this way again, or what I would change next time   Lessons learned that you can apply to your next launch, async or live!   Answering your biggest questions about how much time it saved me, what the launch window felt like, and more    Resources + Links:   Join the waitlist - www.mariahcoz.com/waitlist/    Visit the site - www.mariahcoz.com    Blog - www.mariahcoz.com/blog     The Newsletter - www.mariahcoz.com/join    Submit your Creator Confession here

My 6-Figure, 100% Asynchronous Course Launch Debrief

For a limited time, you can listen to the audio of my launch masterclass here on the podcast! This episode will expire on April 24th, 2024, when the doors close for this Monetize enrollment.  We are celebrating the Monetize enrollment opening with a *brand new* masterclass! I highly recommend you watch the video of the masterclass though, because the visuals, images, and diagrams show you in detail all the funnels, strategies and systems I’m talking about! ➡️ Watch the full masterclass and enroll here before doors close! As a reminder, enrollment for Monetize is open for a limited time! Doors close on Wednesday April 24th at 11:59 PM ET. In this episode/masterclass:   How to reverse engineer your own course and creator business to $100k, $500k, or $1M revenue   Which products to focus on to maximize profitability while keeping a clear and spacious CEO calendar   The *simplified* content systems that work no matter what platforms you publish content on   New (free) lead generation strategies that brought us 1500+ warm leads in just a few months   My simple operating system for evergreen sales + the funnels working right now   The exact schedule for doing it all in less than 20 hours a week   See a tour of everything included in Monetize and how to know if it’s right for you   This masterclass is a literal goldmine of behind-the-scenes insight into how I run my 7-figure course business 

Listen To My Launch Masterclass: Monetize Your Content With An Ecosystem of Evergreen Digital Products, Courses and Programs (expires soon!)

3 Types Of Courses, Products and Programs That Are Profitable Right Now…and how to make some small tweaks to turn the offers you have into the offers your audience actually wants in this market. I’m breaking down what types of digital products, courses and program structures are working right now with real examples you can model.  Everyone wants to know what is actually selling *now* when it comes to courses.   “Are courses still selling as well as they used to?”   “Are people still investing in higher ticket programs?”   “What types of digital products are the most profitable?”   Yes, there are certain delivery formats and structures that people are looking to buy right now. I’ve got you covered! ➡️ Read the full blog post here In this episode:   Private insights from the “x-ray vision” of being behind the scenes of my clients businesses    The breakdown of 3 categories of profitable products that are selling now   Why you probably already have a profitable digital product hiding in your files or inside your bigger program and how to pull it out as a low ticket offer   The power of having an “all access pass” style program or subscription that combines your body of work in one place   Why confusion and overwhelm kills sales and what to do instead   The little known high ticket offer type that brought in an extra $60k for us the last few weeks behind the scenes   How to make simple tweaks to turn the products, content, and curriculum you already have into the types of offers your audience wants to buy right now   The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist. Put your name on the waitlist at mariahcoz.com/monetize Resources + Links:   Visit the site - www.mariahcoz.com    Blog - www.mariahcoz.com/blog     The Newsletter - www.mariahcoz.com/join    Submit your Creator Confession here

3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now

Don’t downplay the good stuff! I realized something this past week. I’ve been doing you a disservice. In my attempt to not fall into the “guru” pile of being another one of those annoying people online yapping about how great having an online course business is - I often completely downplay how freaking great having an online course business is compared to other options 

Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)

Everything you need to know about the new Monetize 

How to balance freelancing and selling courses with Lauren Hooker

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