Have you ever sat down with a potential client to ask them what they want to achieve in working with you, and you know that what they're asking for isn't what they really need?

… Or worse, you know that it could actually harm them?

I'll never forget going to a coaching conference back when I owned my gym and having a speaker get up in front of the group and talk openly about how he gave performance enhancing drugs to his athletes.

I raised my hand at the end of his talk and asked him: 

"How can you say that you're looking out for the needs of your athletes when you're giving them training protocols and substances that are destroying their bodies?"

He just shrugged and said: 

"It's up to you to decide where you draw your moral boundaries. I just decided a long time ago to give my customers what they want."

Odds are you won't have to decide between financial success and shortening someone's lifespan and taking away their ability to have children at any point in your career.

If you own a service-based business you've probably had the experience of someone asking for something that you know isn't the best thing for them.

Do you just give them what you want? 

Do you initially give them what they want, but try to coach a mindset shift over time so that you can convince them of what you know they need? 

Or do you draw a line in integrity and say that you're not going to work with that type of client?

This is a moral dilemma that my friend & guest today, Suzie Vinograd, knows well. As an Integrative Nutrition Health Coach, Yoga instructor, and fitness coach, Suzie has seen huge shifts in the fitness industry over years. But there are still far too many people who claim to have their clients' best interest at heart, who also prey on their fears and insecurities. 

Today Suzie and I discuss:

• The tension that comes from trying to operate a business with integrity when you see so many successful people in your industry who have none…

• & How Suzie handles clients coming to her for help when she knows that what they're asking for won't make them happy or healthy in the longterm.

P.S. If you stay tuned until the end of the show, I'll share with you a big mistake that I made with this concept early on when I was first starting out my business, and what I would have done differently.

Here are the highlights of today's show:

• [4:04] How Suzie carves out her niche in a crowded market
• [4:30] How Suzie defines her ideal client
• [7:20] How she responds when someone asks for a solution that they know isn't good for them
• [12:25] The 2 reasons why initially only offering one type of service with my business was a mistake
• [13:33] A major mindset shift that I made in the way that I run my business that led to massive growth 

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Links mentioned in this episode:

• The Secret Sauce Podcast Community
• Suzie's Website
• Suzie's Instagram Page