After co-founding the top organic baby food brand in the country, Jessica Rolph got her second startup idea from an unlikely source: a doctoral thesis on child development. Jessica launched Lovevery in 2015 to offer products to help parents feel confident they're delivering the tools their children need. The company has taken off, with backers like Maveron and the Chan Zuckerberg Initiative. Jessica shares why becoming a serial entrepreneur is scarier than it looks, why she chose to build Lovevery in Boise, Idaho, and what tips she swears by to help us all parent better during COVID and beyond.