The Mom Founders Table

How to Be Assertive Without Pissing People Off


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If you’ve ever bitten your tongue because you didn’t want to upset someone — this episode is for you.


As women, we’re often taught to avoid confrontation, soften our words, or hold back to keep the peace. But that’s exactly what creates resentment, confusion, and a breakdown of trust — both in business and in life.


In this episode, I’m breaking down how to communicate assertively without creating unnecessary conflict… and why being direct is the key to stronger relationships, better leadership, and getting what you actually want.


We’re talking about:

  • Why people-pleasing is hurting you (and the stories you’re telling yourself that keep you stuck)

  • The difference between being assertive and being aggressive — and how to make sure you’re not coming in hot

  • How to communicate your needs, expectations, and boundaries with clarity and confidence

  • What it really means to regulate your emotions before a hard conversation — and why it changes everything

  • How direct communication builds trust, creates connection, and improves your leadership (yes, even when it feels hard)


If you want a business and life where people respect you, relationships feel easier, and your team actually meets expectations — this conversation will help you stop avoiding the things you know you need to say.


Mentioned in this episode:👉 Grab my Team Management Bundle — including my top templates, private audio trainings, and resources to help you communicate clearly and lead your team with confidence. Available in the show notes!


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The Mom Founders TableBy Kelsea Koenreich

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