In this episode we dig into our Get Clear on What’s On The Menu process, in which we are creating menu stories (aka menu descriptions). Every single dish on a menu needs to tell a compelling story. A 250 word article should be able to be produced about each item. Otherwise why the hell is it on your menu, just to fill space or capitalize on some hype? Best Served New aims to unlock the potential of F&B entrepreneurs through coaching them along their journey and amplifying their worth and work.