In this episode we explore our ‘Why You Exist’ process in which we banter and work with you to develop a Mission Story. Having this fundamental vision and storytelling element helps build your brand’s foundation. As Simon Sinek says, “people don’t buy what you do, they buy why you do it” and this is where you start to deliver on that promise. Ching-yuan Hu parents made the journey from Shanghai to Iowa, met and started their family with that American Dream foundation. Food was always at the center of how they communicated and shared memories. Now Ching is bringing that familial inclusive approach to her food truck, Look Hu’s cooking.

Facebook: /bestservedpodcast 

Instagram @bestservedpodcast @ChefJensenCummings 

Twitter: @BestServedPodcast @JensenCummings 

Youtube: Best Served Podcast