In this episode we explore our ‘Why You Exist’ process in which we banter and work with you to develop a Mission Story. Having this fundamental vision and storytelling element helps build your brand’s foundation. As Simon Sinek says, “people don’t buy what you do, they buy why you do it” and this is where you start to deliver on that promise. Eric Davies of Puff Truck Pizza has a family legacy that motivates him, a pride of ownership and a drive to bring fun to his community, at the core of his brand. 

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