In this episode we unpack the importance of UX (User Experience) for customers on a restaurant’s website. We correlate UX with steps of service inside the restaurant, of the host guiding a group to their table, the decor and signage expressing what a customer should expect. It is past time for the industry to embrace technology as an opportunity to create another layer of hospitality and revenue. Best Served Custom[er] gives us an opportunity to hear about the experiences and expectations directly from customers from the community in a casual roundtable discussion format.