ValuePros Show

How to be Buyer Ready with Bruce Scheer and Mike Wilkinson


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Ready to level up your sales game by 2025? Join us as we dive into the essential steps for being buyer ready and standing out from the competition. - The four-phase value ready assessment for revenue teams. - Key challenges faced by unprepared sellers and how to avoid them. - The importance of personalized attention and leveraging AI tools. - Steps to understand buyer roles, objectives, and challenges. - Building personal connections and aligning with buyer objectives to drive results. 00:00 Move to phase 4, align and negotiate approvals. 05:34 76% of B2B buyers expect personalized attention. 08:58 Researching prospects boosts salespeople performance significantly. 12:09 Becoming buyer ready: transition from novice to master. 14:07 Understanding buyers, anticipating needs, building trust proactively. 18:12 Overconfidence led to losing the business deal. 20:26 Buying decisions involve more complex, larger committees. 23:27 Find 5 connection points for effective cold calling. 28:28 Greatness requires responsibility; buyers' success is essential. 31:05 Encourages taking a value readiness assessment online.

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