AI feels like a boogeyman to many operators and marketers — but it doesn't have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job.

We break down actionable, senior-living-ready tactics:

• The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity.

• From "How-To" to "How-I": why personal stories and lived results outperform generic tips (and stick with prospects months later).

• Consistency that fits real life: why ~3 posts/week can work—and how comments & DMs multiply reach.

• Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics.

• Reddit & "parasite SEO": show up where Gen Z/Millennial adult-children are already asking for advice—and influence what AI answers about your market.

Whether you manage one community or a multi-site portfolio, you'll learn how to pair heart with horsepower—be human, use AI—to attract families, build trust, and grow faster.

🎧 Available on Apple Podcasts & Spotify. 👉 Follow Charlie on LinkedIn and learn about his done-for-you content agency, coaching community, and new DIY graphics tool in beta.