What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture?

In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.

🔑 Key Takeaways:

• Building Atlas: Why Scott and his partner launched Atlas Senior Living with personal and family capital—and how that shaped their DNA.

• Owner + Operator Advantage: How combining ownership with operations creates alignment and better long-term results.

• Workplace Culture: Why executive directors are the “captains of the ship” and how autonomy drives retention and performance.

• Tech & Care: How Atlas’ rollout of Amazon Alexa “Speak to” is saving clinical teams 8+ hours a week while enhancing resident experience.

• The Future of Senior Living: Supply, demand, and why Scott believes the best is still ahead for boomers entering the market.

If you’re a senior living executive, investor, or leader looking for strategies that blend heart, business, and innovation—this episode is for you.

What does entrepreneurship have to do with senior living? A lot more than you might think. In this episode, Cory Blumenfeld — writer, entrepreneur, and content creator — joins Rachel to talk about emotional intelligence in leadership, building a no-blame culture, the art of active listening in sales, and why personal branding isn’t a risk … it’s a reflection of aligned teams.

From owning your communication style to bridging generational gaps, Cory offers a masterclass in modern leadership that applies far beyond startups — and straight into the heart of senior living.

In this heartfelt episode, host Rachel Hill sits down with Bill Uniowski, co-founder and CEO of Zinnia TV, a platform changing the way we support people living with dementia through research-backed video content that sparks joy, connection, and calm.

They dive into the origin story of Zinnia, born from co-founder Allison’s lived experience as a caregiver — and how it grew into a transformative tool for families and senior living teams alike. From powerful stories of nonverbal residents speaking again to tech that actually works with frontline staff (not against them), this conversation explores how thoughtfully designed content can reshape what dementia care looks and feels like.

💡Whether you're a caregiver, leader, or just someone who wants to see more joy in aging, this episode will move you.

🎧 Listen in and get to know Zinnia.

In this episode of Foresight Radio, we sit down with senior living powerhouse Christy Freeze to talk about everything from breaking out of the “sea of sameness” on LinkedIn to building trust with prospects through authentic, conversational video.

Christy shares the exact framework she uses to help others uncover their unique voice, how sales directors can use simple video messaging to reduce no-shows by up to 60%, and why it’s time we all give video — and ourselves — a second chance.

We dive into the power of personalized communication, how to thoughtfully blend AI and human connection, and what it truly means to be a person of influence in senior living. Whether you’re a seasoned marketer, sales director, or just feeling stuck in your creative journey — this episode will reignite your spark.

Take notes. Replay it. Then go make something real.

What if your physical therapist could watch, correct, and motivate you — all from your living room?

In this episode, host Steve Moran sits down with Seth Bornstein, Director of Product at Kemtai — the world’s first digital physical therapist. Live from the Workhuman Conference in Denver, they unpack how Kemtai’s AI-driven computer vision technology is transforming physical therapy in hospitals, rehab centers, and senior living communities.

From real-time feedback to adherence tracking and fall risk assessments, this conversation dives deep into how accessible, personalized care is being redefined — and why the future of wellness may already be in your residents’ pockets.

Whether you're a senior living operator, health innovator, or tech enthusiast, this episode will leave you thinking: How do we reimagine movement, motivation, and care?

Forget what you thought you knew about retirement communities. In this episode of Foresight Radio, Steve Moran sits down with Mary Ann Donaghy — senior living veteran and now proud resident of Latitude Margaritaville — to unpack what it really means to age well on purpose. From community-built fitness groups to active volunteers and brand-powered belonging, Mary Ann shares how her journey as a marketer led her to live the data and challenge outdated assumptions about what older adults really want.

This isn’t about pools and pickleball (though there’s plenty of that too). It’s about psychographics over demographics — mindset over age — and why most senior living developers are missing the mark.

🔹 Why she moved in — and what it taught her about modern aging

🔹 What the senior living industry still doesn’t get

🔹 How Margaritaville creates real, organic community

🔹 Why “fun” doesn’t mean “frivolous”

🔹 And what your future customers actually want

A must-listen for anyone rethinking aging, community, and the future of senior living.

What if your waitlist wasn’t just a pipeline but a powerful revenue engine?

In this episode of Foresight Radio, Steve Moran sits down with Carmen Fronczak of Friendship Village Senior Services, who shares how her team transformed a common challenge — a full waitlist and aging inventory — into an innovative membership program generating over $7 million in revenue.

From country-club-style perks to LifeCare at Home memberships and an exclusive social app for members, Carmen reveals how Friendship Village is redefining the senior living experience, even for those who haven’t moved in (yet).

If you're in senior living and looking for scalable ideas that increase engagement, occupancy, and revenue, this conversation is a must-listen.

If you work in senior living sales or ops, this is your wake-up call!   Join host Rachel Hill and guest Nick Jasmon, VP of Business Development for American Healthcare Management Group, as they dive into an array of topics to help level up your sales efforts!   Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway?   The first 15 minutes after move-in can feel terrifying. And yet, we often treat them like a checkbox.   Want to win trust? Want to increase move-ins? Want to build a better team culture?   Then: Know your residents better than they know themselves. Ditch the stock photos.   Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email.   This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we’ve ever heard.

What if aging innovation wasn’t just about senior living — but about reshaping every part of our economy and daily life?

In this episode of Tech Tuesday, Steve Moran sits down with Luke Yoquinto, researcher at the MIT AgeLab and author of Longevity Hubs, to explore the emerging "Silicon Valleys" of aging innovation.

They dig into why the longevity economy matters more than ever, how media and product design are (finally) catching up to the real needs of older adults, and why creating solutions that work for older adults often creates better solutions for everyone. From garage door openers to the Apple Watch, Luke and Steve share stories of how smart, inclusive design is revolutionizing aging — and why marketers and entrepreneurs are missing a massive opportunity if they ignore the 60+ demographic.

Plus: Luke shares his dream for what future senior living communities could (and should) look like.

Key Topics: ✅ The rise of Longevity Hubs worldwide ✅ Why older adults are still the most overlooked market ✅ How transcendent design beats "senior-specific" products ✅ What tech companies are getting right — and wrong ✅ The power of lifelong learning in aging communities

Whether you work in senior living, tech, policy, or product innovation — this episode is a must-listen.

What happens when a senior living community becomes the set of a feature film? In this powerful episode, Sean Kelly (CEO of Front Porch) and Shaun Rushforth (Executive Director at Villa Gardens) share the behind-the-scenes journey of Familiar Touch — a groundbreaking film made with residents, not just about them.

They dive into the early skepticism, the logistical hurdles, and the transformative impact the production had on staff, residents, and the broader public’s view of aging. From busting harmful stereotypes to showcasing intergenerational collaboration, this conversation reveals how storytelling can reshape the way we see senior living, care work, and purpose in later life.

Whether you're a senior living leader, a Gen Z job-seeker, or someone who cares about how we age — this episode will change how you think about what’s possible in community life.