In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents. They cover:

• The Power of Storytelling in Sales
• A Different Approach to Senior Living Sales
• Socialization is the Key to Resident Well-being
• Building a Story Bank
• Storytelling Tactics That Work

Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.