Nowadays, it’s so much easier to build an online business without any real borders or physical limitations.

Do me a favor, will you? Check out the websites of the top three online brands that you love doing business with. Go to their “about” or “contact” page. And find out where their “main office” is located.

You’ll be a little bit surprised to find out that not all of them are based in your home country, right?

The same notion was true when we started WooThemes a couple of years ago - it was founded in Cape Town, South Africa - and yet, majority of our customers are located all over the world!

Now, the idea of building a business from anywhere and scaling it large enough to reach worldwide sales is great, sure. On the other hand, this kind of broad thinking may cause us to miss out on helping our brands reach “the tipping point”.

What is “the tipping point”, you ask?