Hello everybody, and welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading growth marketing minds and condense it into three-minute value bombs.

I’m excited today because we’ve got Rob Gonzalez, co-founder and CMO at Salsify. Salsify is a commerce experience management platform that empowers brand manufacturers to win on the digital shelf.

My question for him is, “Salsify has grown tremendously in a short period. What are some of your secrets there?”

Show Notes:

* Salsify’s team has grown their pipeline while having the same size team by focusing their time on the most impactful things.

* The team doesn’t run social media ads. Instead, they focus on doing well with paid search.

* By doing less and attending fewer meetings, you’re able to make what you do more impactful and high-quality.