The CIA and product marketing: Two industries that are obviously different yet strikingly similar.

In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy.

You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and John on LinkedIn.

Read more go-to-market best practices: https://drift.ly/GTMBook

See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch