In this episode, learn how to build a memorable and impactful fan base for your artist brand with insights from two decades of working with top music artists and fashion brands. Discover key psychological principles behind memory and emotion, and get practical steps to apply these insights, from capturing attention and breaking patterns to leveraging repetition and emotional storytelling. Explore how artists like Billie Eilish, Fred again, and Post Malone use visual and emotional hooks to stay memorable. Dive deep into the science of memory, multi-sensory experiences, and community-building to make your artist project unforgettable. By the end, you’ll have a comprehensive strategy to stand out and connect with your audience on a profound level.

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00:00 Introduction: The Key to Building a Real Fan Base
01:31 Understanding How Memory Works
03:43 The Power of Uniqueness: The Von Restorff Effect
05:34 Repetition and Neural Pathways
07:52 Building Emotional Intensity
11:00 Balancing Familiarity and Novelty
12:14 The Importance of Storytelling
14:18 Multisensory Memory: Engaging All Senses
20:04 Contextual Triggers: Memories in the Real World
20:50 Identity and Belonging: Tribal Memory
21:48 Recap: Putting It All Together

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