With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at ‪Pentera‬, joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity.

🔥 Topics covered:

• Cutting through the noise in a crowded cybersecurity market;
  
  
• Why meeting your ICP is non-negotiable (and why ChatGPT won’t replace real conversations);
  
  
• The “blue screen of death” problem—why so many cyber brands look the same;
  
  
• How creative marketing, like Pentera’s Black Hat boxing ring, drives real ROI
  
  
• The role of ABX and content strategy in 2025;
  
  
• Tech FOMO, avatars, and the future of lean marketing teams.