As the market gets tighter one thing to focus on is being better, or at least more preferable than your competition. Here are two ways to do this.

Around here we say “Everything you need to be better than the competition is contained in the hearts and minds of your clients. All you need do is liberate it.”

In other words, you need to find out from your client community: -

✅ Where you need to improve

✅ What you do that they like

✅ What the competition are up to

✅ How can you add extra value to them

✅ What is going to get their attention

But, what’s the best way to do this?

Well, there are two ways: you ask them informally over a coffee, breakfast, lunch or cheeky half after work.

It works very well, providing you know how to do it.

The second way is to use your formal client feedback process to do it, often called Voice of the Customer (VOTC).

Well in this #MARShow we discuss both ways because the data it gives you is PRICELESS!

It’s also one of those rare occasions when we have the whole Ames team there – including that rascal Pete Ames.

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐ To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford at [email protected]