Sparks of Marketing for Healthcare

How to become a better writer


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Did you ever think about writing a book at some point in your life or career? This week's podcast features my conversation with Laura Gale on writing a business book, reading and on writing in general. We discuss tips for getting started and how to improve your writing, whether you're working on a book or even an Instagram caption.

Laura offers keys to becoming a better writer (hint, first become a reader!), how to generate ideas and how to overcome writer's block.

We also mentioned some great books on writing:

On Writing: A memoir of the craft by Stephen King

Big Magic by Elizabeth Gilbert

On Writing Well by William Zinsser

Bird by Bird by Anne Lamott

 

About Laura

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela and Tina Fey.

She started Laura Is Writing to help entrepreneurs to write, publish and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books.

Laura is also the author of 'How To Write This Book: Write, Publish and Market Your Business Bestseller' and 'Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy'. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast.

Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Sparks of Marketing for HealthcareBy Wendy Margolin