'Never play too safe in an interview situation, it's much easier to reign someone in than reign someone out' - Alethea has worked the fashion industry since she left uni, from working with big designers like Vivienne Westwood & Lulu Guiness, through to high street brands and having a stall of the iconic Portobello Road. We talk about predicting trends a year from now, advice for ways to start something on your own, and so much more.

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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