What does an Industry Lead in Digital actually do?

In this episode of How To Become A…, Grace speaks to Doulla, a former Industry Lead at Reddit, about building a career in digital from non-linear beginnings, leading sales & industry teams, and finding purpose beyond titles.

Doulla shares:

• Her zig-zag career path: mature student → Nielsen → London 2012 Olympics → Facebook → Reddit
• How she turned lived challenges (dyslexia, single parenthood) into career fuel
• What an industry lead actually owns: vertical strategy, team coaching, and client outcomes
• Stories from building audience & advertiser trust on new platforms
• Practical hiring & mentorship tips for early- and mid-career digital professionals
• How to move from client-service to platform strategy

They also open up about:

• Reclaiming purpose after serious illness and career crossroads
• Why theatre, community and curiosity matter to digital leadership
• The emotional labour of leading teams through fast change

If you want a career that combines commercial impact with human connection, press play.

👇 Who do you want to reach with your digital work?

@doullacroft

Referenced in the ep:

FMCG: fast moving consumer goods

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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