Lead magnets are a great way to entice prospects to learn about you and, hopefully, to do business with you.  Lead magnets come in many forms, both written, video and audio, and the main objective of a lead magnet is to help your prospects get to know you, like you and trust you.  Lead magnets are a way to “warm up” or “pre-heat” your prospects through automation.  It’s akin to outsourcing part of your selling process by using a thing - a book, a report, a video or audio, etc.

EPISODE HIGHLIGHTS:

-What is a lead magnet

-What is the main objective a lead magnet?

Warm up your prospect - be the automated part of the sales process

Help your prospect to know you, like you and trust you

-What makes a good lead magnet

Speaks one-on-one directly to them

Educates the prospect

Provides solid value to the prospect about solving their problem

-How does a lead market fit into your sales process?

-How you can be a living, breathing lead magnet? Because you are your own unique selling proposition

-The Three Stages of Giving

Giving Value Freely

Giving Frequently

Giving Reasons

Help Me Leverage Useful Links: 

Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/

Help Me Leverage Website  - https://helpmeleverage.com/

Brett Jarman on Instagram - https://www.instagram.com/brettjarman/

Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/ 

Brett Jarman on Twitter - https://twitter.com/Brett_Jarman 

Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg 

Experts On Air Website - https://expertsonair.fm/ 

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