What does a Social Media Supervisor actually do?

In this episode of How To Become A…, Grace sits down with Sammie to unpack what it really takes to manage major entertainment brand accounts, from internships and unpaid placements to working on Spider-Man campaigns and running social for Disney+.

This is the honest, behind-the-scenes reality of working in digital entertainment.

We cover:

• Wanting to be a presenter (Big Cats in South Africa!)
• Studying English & Drama
• Breaking into media through internships
• Working at Penguin Random House
• PR internships and discovering what wasn’t right
• Starting in university digital marketing
• Breaking into Universal Pictures
• Moving through Sky, Sony, and Disney
• What a Social Media Supervisor actually does day-to-day
• Organic vs paid social
• Building brand voice online
• Working on Spider-Man: No Way Home
• Managing fan communities
• Navigating fast-paced digital teams
• Career progression in entertainment

We also talk about:

• Imposter syndrome
• Moving companies strategically
• Fixed-term contracts vs permanent roles
• Women in media
• Balancing ambition with future family plans
• When to take risks in your career

If you’re curious about working in social media, entertainment marketing, or digital brand strategy, this episode gives you a real-world look at how to get in, grow, and thrive.

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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