Ask fans of crypto and NFTs why they think blockchain is such a revolutionary technology, and it probably won’t be long before they mention large-scale data transparency, a concept near and dear to our own hearts here at Artnet.

Since the blockchain permanently and publicly documents key information about every transaction it hosts, then people with the right know-how and technical resources could theoretically map the entire history of any given crypto platform or project. And the wild, wooly market for NFTs is no exception.

That’s where Laszlo Barabási comes in. Laszlo is the founder and leader of Barabási Lab, a team of artists and data scientists that study complex networks. Just a few weeks ago, he and his co-authors published a fascinating, data-rich analysis of the NFT platform Foundation. Launched in February 2021, Foundation has now hosted some of the most significant NFT sales to date, including the $5.4 million crypto art debut of era-defining whistleblower Edward Snowden.

Based on Laszlo’s study, our resident NFT sage, art business editor Tim Schneider, put together a data-driven guide on how to succeed as a crypto artist (which Artnet News Pro subscribers can read online now). For this episode, Tim spoke with Laszlo about the inner workings of Foundation, the synthesis of art and science, and much more.