'Creativity is the key solution to sustainable change' - James is a co-founder of 'Are You Mad' (Are You Making a Difference), a conscious creative unit, where they work with high profile brands to turn their waste, whilst also running workshops for the public to get involved into the movement to waste less. How does one come to start such a niche business with such a positive impact you ask? Listen to the pod and find out!

Resources:

Are You Mad website: https://www.areyoumad.co/

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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