What does it really take to build a talent agency from your parents’ conservatory at 25 and grow it into a thriving, multi-service management company?

In this episode of How To Become A…, Grace sits down with the founder of Season 25 Talent Management, Jessica Joseph, to unpack the real journey behind building a modern talent agency in the fast-moving world of digital creators, influencers, and entertainment.

From secretly wanting to be a singer, to working at one of the UK’s biggest influencer agencies, to spotting industry disparities and launching her own business during COVID, this is a story of ambition, instinct, and backing yourself before you feel ready.

We cover:

• What a talent agent actually does day-to-day
• Managing influencers, podcasters & digital creators
• Negotiating brand deals and protecting IP rights
• Starting a business at 25 with no investment
• Hiring your first employee (and the reality of payroll pressure)
• Growing a team from 1 to 6, soon to be 8
• Building a values-led agency in a competitive industry
• Collaboration vs competition in entertainment
• Balancing business growth with personal life

This is an honest conversation about leadership, pressure, growth, and learning to let go of control.

Jessica Joseph

@jessicaejoseph

@season25

https://www.season25.com/

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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