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How to become a unicorn when your competitor is Spotify - Fabrice des Mazery
Otras charlas de la CAS 2019 también en podcast: https://lk.autentia.com/CAS19-Podcast
At Deezer, everything changed when we accepted we couldn't beat Spotify on their field. We got back to the drawing board, rebuilt our personas around their core motivators, and shifted towards a customized journey based on actions and successes matching their motivations. In this talk, I will share the framework we used to become a unicorn in 2018, and give actionable tips for attendees to to apply it to their products.
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By AutentiaOtras charlas de la CAS 2019 también en podcast: https://lk.autentia.com/CAS19-Podcast
At Deezer, everything changed when we accepted we couldn't beat Spotify on their field. We got back to the drawing board, rebuilt our personas around their core motivators, and shifted towards a customized journey based on actions and successes matching their motivations. In this talk, I will share the framework we used to become a unicorn in 2018, and give actionable tips for attendees to to apply it to their products.