Sign up to save your podcasts
Or
Share How to Become and Stay a Market Leader
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Become and Stay a Market Leader
Launched as a start-up 20 years ago, Iron Grip Barbell Company quickly became the market leader in the free weight category. Co-founder Michael Rojas talks with BrandingBusiness’ Ryan Rieches about design innovation, maintaining relevance and the benefit of keeping production in the USA.
View all episodes
By Launched as a start-up 20 years ago, Iron Grip Barbell Company quickly became the market leader in the free weight category. Co-founder Michael Rojas talks with BrandingBusiness’ Ryan Rieches about design innovation, maintaining relevance and the benefit of keeping production in the USA.