An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way to position yourself in relation to your perceived competition.

In this 10-minute episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) reviews the importance of nailing your competitive positioning, including:  

- The goals of strong competitive positioning (2:02) 

- What early-stage companies should do when they don’t have direct competitors (4:22) 

- How to start building your competitive positioning (7:10) 

- A pro tip to use Gong and Chorus to efficiently build understanding (9:10)