Marketing and the Sales Guy

How to best use Case Studies

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On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:

  • What are the specific benefits of using case studies?
  • What are some of the common mistakes marketers make with case studies?
  • How do you choose the right case study to use? What are the key elements of a good case study?
  • How do you create a compelling narrative for a case study?
  • How important today is it to include proof points, metrics in case studies and how easy is that to do.
  • How do you incorporate case studies into your sales and marketing strategy?


      • If you want to find out more about case studies you can reach out to Julian on LinkedIn or at the website:

      https://www.linkedin.com/in/julian-lumpkin-b845aa15/

      https://successkit.io/



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      Marketing and the Sales GuyBy Jeremy Orritt