Marketing and the Sales Guy

By Jeremy Orritt

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.... more

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FAQs about Marketing and the Sales Guy:

How many episodes does Marketing and the Sales Guy have?

The podcast currently has 35 episodes available.

Marketing and the Sales Guy episodes:

November 13, 2024 Startup Marketing
On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are:
- What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic challenges or a permanent evolution in marketing practices?
- If this is a shift …what can big brands learn from the startup approach?
- How can big brands ensure innovation without losing sight of their core brand values?
- Agility would be one area you might highlight that larger brands could learn from startups but what impact could agile marketing strategies have on the internal culture of large organizations? Both positive and negative?
- How do you approach building and maintaining customer relationships as a new brand and given that you have less data or history with a customer are there any learnings that would be relevant for bigger brands.
- How important is leadership in driving the transition towards a more agile marketing approach within large organizations?

If you want to reach out with XY do connect via LinkedIn:
https://www.linkedin.com/in/xymktg/

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35min
September 25, 2024Marketing Challenges 2024 /25
Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed:
What are some of the challenges you and others face when your company transitions to a more digital and data driven business?

One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term?

How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play?

How do you go about measuring the success of using those technologies?

How have you seen b2b event marketing change over the last few years, what are the new approaches?

If you want to connect with Lacey do reach out via LinkedIn
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28min
August 19, 2024 B2B Marketing & Traditional Businesses
Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following:
- What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies?
- Social media might not be considered a strong channel for traditional B2B do you agree or disagree?
- If you could only use one marketing channel to promote your products or services, what would it be and why?
- How important is data in refining targeting and engagement strategies and how might that have changed?
- Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years.
If you want to reach out to Cara do connect on LinkedIn:
https://www.linkedin.com/in/carawongkx/

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33min
July 18, 2024 Conversion Focused Copywriting
On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following:
- Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods?
- What is your approach to adapting messaging throughout different stages of the sales funnel?
- What are some of the challenges, and best ways to optimize copy in landing pages for conversions?
- How can you improve the quality rather than quantity of leads?
- What are the best ways to measure the success of marketing copy?
-What role does GenAI play currently in copywriting? How do you use it?

If you want to treach out to Naomi to find out more about copywriting do reach out on LinkedIn
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36min
January 24, 2024 Social Media Marketing
This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following:
-What are the main differences between B2B and B2C social media marketing?
-How do you determine which social media channels to use for a B2B brand versus a B2C brand?
- What are some common mistakes that B2B companies make when it comes to social media marketing?
- How can B2B companies measure the effectiveness of their social media marketing efforts?
- What are some best practices for creating content for B2B social media marketing?
- How important is it for B2B companies to engage with their followers on social media, and how can they do so effectively?
-How do you balance promoting a B2B brand on social media with providing value to your audience?
-How do you stay up-to-date with the latest trends and changes in B2B social media marketing?
If you want to connect with Jeremiah see the link below:
https://www.linkedin.com/in/jeremiahsu/

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36min
November 30, 2023Marketing and Sustainability
On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following:
What is sustainability marketing and why is it important?

How can sustainability marketing help attract and retain customers?

What are some examples of sustainable marketing initiatives

How can the impact of sustainability marketing be measured

How can sustainability marketing impact a company's business goals?

How can sustainability marketing impact customer behavior?

If you want to connect with Laura see the link below:
LinkedIn: https://www.linkedin.com/in/laura-k-a5372930/
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31min
October 03, 2023Pricing Platforms
On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following:
How do pricing platforms help companies and why are platforms so important?

What types of companies or industries benefit most from pricing platforms?

How do you measure the success of your pricing platforms?

How do you ensure the security of sensitive pricing data?

How challenging is pricing using multiple channels

What are the benefits of rebate programs and what are some of the key challenges

How does margin management fit into pricing and rebate discussions?

How do you maximize margins during sales seasons?
If you want to connect see the links below:
Cath on LinkedIn: https://www.linkedin.com/in/cath-brands-257ab01b/
⁠Flintfox Website: https://www.flintfox.com/
Flintfox Vlog: https://www.flintfox.com/video-content-hub/
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29min
September 24, 2023Marketing Q&A
On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:
Should marketers become specialists with key skill sets or become more generalists?

What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?

How should marketers use technology

The recession word! How should marketers change their marketing when in a possible recession?

Is traditional lead generation on the decline in B2B marketing?

How do you really build trust in the more professional/cynical world of B2B marketing?

What can B2B marketers learn from B2C marketers?

How relevant is ABM now for B2B markers less or more so?
If you want to connect with James see the links below:
LinkedIn: https://www.linkedin.com/in/jmachorton/
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33min
August 14, 2023Marketing Mix Modeling
On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following:
What is marketing mix modelling and how might it have changed from when marketers first came across the idea?

What key data sources should I use for my modelling?

What are the challenges involved in collecting data and what best practices would you advise?

Is it only for performance marketing or is it relevant for branding measurement too?

What are the current and future challenges of marketing attribution and what role can MMM play?

What are some of the challenges companies have in implementing MMM
If you want to connect with Mark or find out more about Markering Mix Modeling or Mutinex see the links below:
LinkedIn: https://www.linkedin.com/in/mtovbis/
Website: https://mutinex.co/
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24min
July 31, 2023How to best use Case Studies
On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:
What are the specific benefits of using case studies?

What are some of the common mistakes marketers make with case studies?

How do you choose the right case study to use? What are the key elements of a good case study?

How do you create a compelling narrative for a case study?

How important today is it to include proof points, metrics in case studies and how easy is that to do.

How do you incorporate case studies into your sales and marketing strategy?
If you want to find out more about case studies you can reach out to Julian on LinkedIn or at the website:
https://www.linkedin.com/in/julian-lumpkin-b845aa15/
https://successkit.io/
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28min

FAQs about Marketing and the Sales Guy:

How many episodes does Marketing and the Sales Guy have?

The podcast currently has 35 episodes available.