Marketing and the Sales Guy

Marketing Q&A

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On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:


  • Should marketers become specialists with key skill sets or become more generalists?
  • What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?
  • How should marketers use technology
  • The recession word! How should marketers change their marketing when in a possible recession?
  • Is traditional lead generation on the decline in B2B marketing?
  • How do you really build trust in the more professional/cynical world of B2B marketing?
  • What can B2B marketers learn from B2C marketers?
  • How relevant is ABM now for B2B markers less or more so?


      • If you want to connect with James see the links below:

      LinkedIn: https://www.linkedin.com/in/jmachorton/



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      Marketing and the Sales GuyBy Jeremy Orritt