On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:

If you want to find out more about case studies you can reach out to Julian on LinkedIn or at the website:

https://www.linkedin.com/in/julian-lumpkin-b845aa15/

https://successkit.io/

In the solo podcast today we discuss B2B companies and how they can use podcasts for marketing. Considering the following ideas:

- Why should B2B companies use podcasts for marketing? The Pro's and Con's.

- Going off on a slight tangent, a 5 min discussion on generative AI

- What to consder next about using podcasts (Beyond the technical and equipment considerations)

A short solo podcast looking at the topic of thought leadership content:

What is it?

What should it be?

How is it performing

Some thoughts on how to improve thought leadership content.

Link to Justin Welsh who provides some excellent content and advice on this topic: https://www.justinwelsh.me/

A discussion with Phil Johnson, Founder of Master of Business Development Inc. We discussed the topic of Emotional Intelligence, here are some of the questions I posed to Phil:

What is Emotional Intelligence and why is it important? 

How is it developed and can anyone develop their emotional intelligence? 

What’s the difference between EQ and IQ? 

What are the benefits of emotional intelligence? 

How might it be important to marketers in terms of how they use it in their role from day to day - communicate with prospects but also how it might help their career? 

What are the main barriers that hinder the development of emotional intelligence? 

Can emotional intelligence guarantee personal, career and corporate success? 

Who are some companies that are using EQ to obtain remarkable results?

To connect with Phil do reach out to him at: https://calendly.com/mblcoach/chat-with-phil

A solo podcast today on the topic of purpose and marketing in B2B

Everywhere you look now purpose is becoming an important part of the message brands are communicating

We are told that the modern consumer cares about the environment, social and governance issues - ESG

They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow

Especially modern consumers - the  millennials and younger, the  Gen Z or future groups of consumers - the purpose generation

So maybe purpose is now or is becoming an important factor for B2B marketing - let's discuss.

A link to some great questions to consider from Stephen Dupont:  https://stephendupont.co/purpose-driven-brands/

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl.

We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022

- Three approaches to the sales and marketing alignment challenge.

- The marketing contribution to the business - the difference between business impact and marketing efficiency

- The key challenges for marketing recruitment and retention

- Empowering and developing marketing talent.

To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/

A discussion with Audrey Khong founder of Audrey Khong Consulting Limited - a virtual CMO, branding and marketing consultancy.

We discuss the idea and reality of the virtual Chief Marketing Officer, including:

- The role of the virtual CMO in different companies

- The pro's and con's of the virtual CMO for companies and for the virtual CMO's themselves

- The biggest challenges encountered and how they were solved

- Advice to marketers thinking of taking on the role of the Virtual CMO

To connect with Audrey do reach out to her on LinkedIn: https://www.linkedin.com/in/audreykhong/

This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice.

I focused the discussion on three of these truths, in the order Janet discussed them:

3. Old truth: Customers hope you have what they want. New truth: Customers expect you to have exactly what they want.

6. Old truth: Relationships matter. New truth: Relationships are everything.

You can access the full article here at: https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

A good discussion with Tim Saw Director of Strategic Communications and Partnerships at InvestKL.

InvestKL is an Investment Promotion Agency focused on attracting multinational and fast growing companies to establish their regional hubs in Greater Kuala Lumpur.

Tim and his team have been successful in attracting multinational companies to locate in Greater KL, but we look at some of the challenges in the industry at attracting investment and relocation and how different that is to marketing normal products and services.

We also discuss his approach to content marketing and how live events, traditionally a strong channel for marketing inward investment, has been impacted and how InvestKl have gone about developing and maintaining relationships.

To find out more about InvestKL visit their website at: https://www.investkl.gov.my/default.aspx

To connect with Tim do reach out to him on LinkedIn: https://www.linkedin.com/in/tim-saw-3195063/

I really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of the following:

Link to Chris's article relating to this podcast: https://www.linkedin.com/pulse/2030-decade-fluid-identity-chris-greenough/