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Marketing Truths
This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice.
I focused the discussion on three of these truths, in the order Janet discussed them:
1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment.
3. Old truth: Customers hope you have what they want. New truth: Customers expect you to have exactly what they want.
6. Old truth: Relationships matter. New truth: Relationships are everything.
You can access the full article here at: https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
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By Jeremy OrrittThis was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice.
I focused the discussion on three of these truths, in the order Janet discussed them:
1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment.
3. Old truth: Customers hope you have what they want. New truth: Customers expect you to have exactly what they want.
6. Old truth: Relationships matter. New truth: Relationships are everything.
You can access the full article here at: https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic