Marketing and the Sales Guy

Marketing Mix Modeling

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On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following:

  • What is marketing mix modelling and how might it have changed from when marketers first came across the idea?
  • What key data sources should I use for my modelling?
  • What are the challenges involved in collecting data and what best practices would you advise?
  • Is it only for performance marketing or is it relevant for branding measurement too?
  • What are the current and future challenges of marketing attribution and what role can MMM play?
  • What are some of the challenges companies have in implementing MMM

      • If you want to connect with Mark or find out more about Markering Mix Modeling or Mutinex see the links below:

      LinkedIn: https://www.linkedin.com/in/mtovbis/

      Website: https://mutinex.co/

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      Marketing and the Sales GuyBy Jeremy Orritt