In this episode, Jac explores one of the most avoided yet crucial parts of running a small business: sales calls. Especially in uncertain economic times, the businesses that survive—and thrive—are the ones that know how to sell with empathy and clarity.

This episode unpacks why one-on-one sales calls are still your most effective revenue driver and relationship builder, how to reframe your mindset around selling, and what you can do today to start mastering the art of a great sales conversation.

Topics include reframing sales as service, the psychology of trust-building, and how to structure a call for maximum connection and conversion.

You’ll also get best practices, real-world examples, and a powerful mindset shift that could completely transform your approach to selling.

Topics Discussed in the Episode:

• Why selling is helping, not pushing
• The power of emotional connection and live objection handling
• A proven structure for running sales calls with confidence
• How to refine your message and offers through real conversations
• Why sales calls convert faster and command premium pricing

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