In this episode, Jac shares a powerful conversation from her guest appearance on Laura Sinclair's "This Mother Means Business" podcast. If you've been confusing social media growth with actual sales, or struggling to convert your audience into paying clients, this episode will completely shift your perspective on what it takes to build a profitable business.

Jac breaks down the critical distinction between marketing and sales—and why having 100,000 followers means nothing if you can't get them to buy. She reveals why women are naturally gifted sellers (even when it feels uncomfortable), shares strategies for building confidence in your pricing, and explains how to handle objections without resorting to aggressive "bro" tactics.

You'll also hear about the Honeybees Profit Planner and why knowing your real numbers—not just arbitrary revenue goals—is essential for building a sustainable business that actually supports your life.

Topics Discussed in the Episode:

• The difference between marketing reach and sales conversion
• Why women excel at selling through listening and relationship-building
• How to get comfortable with uncomfortable sales conversations
• Strategies for handling real vs. fake objections
• Building confidence in your pricing without becoming pushy
• The importance of knowing your actual financial needs vs. vanity metrics

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In this episode, host Jac White, founder of Honeybees Group, tackles a massive pain point for service-based business owners: offers that don’t sell and clients that churn. If you’re stuck in a cycle of custom proposals, pricing negotiations, or reinventing the wheel for every new client, this episode is your permission slip to stop.

Jac walks us through how to design a strategic offer suite that guides clients through a transformation, increases retention, and builds recurring revenue. From common mistakes like “a la carte” pricing and buffet-style offers, to the five-part offer stack every service provider should consider—Jac breaks it all down with clarity and actionable advice.

You'll also hear her proven strategies for testing and validating your offers before you build them, so you stop guessing and start growing.

Topics Discussed in the Episode:

• Why random offers won’t scale your business
• The 3 biggest offer suite mistakes (and how to fix them)
• How to build a free → core → recurring offer journey
• Pricing strategies tied to your “enough number”
• How to validate your offers before building them

Listen to Peter Giordonao III's episode here

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Honeybees Sales Circle is now open for enrollment! Visit www.honeybees.co/salescircle to apply now. 

In this episode, Jac White sits down with LinkedIn strategist and visibility coach Molly Godfrey, the go-to guide for women who want to turn their network into a revenue engine. Molly has helped countless female founders cut through the overwhelm of LinkedIn and build consistent, sustainable sales pipelines—without spending every waking hour online.

Together, Jac and Molly unpack what makes LinkedIn different from other platforms, the kind of content that actually gets results, and why storytelling (done right) is your secret sales weapon. Molly shares her system for showing up without burning out, how to balance personal and professional content, and the truth about outbound sales strategies that work.

If you’ve been feeling pressure to post daily or keep up with every algorithm shift, this conversation will give you a realistic, doable plan for using LinkedIn to make genuine connections—and more sales.

Topics Discussed in the Episode:

• Why LinkedIn’s “social graph” algorithm changes how you should post
• How to make your profile irresistible to your ideal client
• Balancing personal storytelling with professional credibility
• The three-posts-a-week strategy that keeps you visible without burnout
• What to know before investing in Sales Navigator and outbound outreach
• Why pods don’t work—and what to do instead
• How to turn content into consistent conversations (and clients)
  
  

Connect with Molly Godfrey:

• Website: https://www.mollygodfrey.com
• LinkedIn: linkedin.com/in/mollygodfrey

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In this episode, Jac is joined by Tracy Beavers—email marketing expert, visibility strategist, and host of Create Online Business Success. Tracy shares how she left a 20+ year award-winning sales career to build a thriving coaching business centered around organic list growth and community-based selling.

They dig deep into why email is still the most powerful (and underutilized) revenue channel, how to grow your list without relying on paid ads, and why true sales success starts with human connection. Tracy also breaks down her genius 90-day content strategy and how to consistently show up without burning out.

Topics Discussed in the Episode:

• Why email marketing still converts better than social media
• The real meaning of “community-based selling” (and how to do it with heart)
• How to grow your email list without another lead magnet
• The visibility strategy behind Tracy’s 90-day content plan
• How to turn one piece of content into a week’s worth of marketing
  
  
  

Connect with Tracy Beavers:

• Free 90-Day Content Plan: https://www.tracybeavers.com/social
• Create Online Business Success Podcast: https://www.tracybeavers.com/podcast
• Facebook Group: https://www.facebook.com/groups/beaconfidententrepreneur
• Website: tracybeavers.com

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In this solo episode, Jac breaks down one of the most overlooked aspects of email marketing: the difference between nurture content and sales content—and why getting this balance right is the secret to building trust, loyalty, and conversions with your audience.

She shares real-world examples, explains her “email loops” strategy, and outlines exactly how to use automation and behavioral triggers to send the right message at the right time.

If your email list feels cold or overly salesy, this episode will help you reset and reframe your approach.

Topics Discussed in the Episode:

• Why sales-only emails are a fast track to unsubscribes
• The difference between nurture content and sales content
• What it means to “think in loops” with your email strategy
• How to use actions (like clicks or downloads) to trigger timely sales messaging
• The 80/20 balance that builds trust and drives conversions
• How the Honeybees Group helps members build high-converting email funnels

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In this episode, we’re diving into a topic that too many entrepreneurs sleep on: freebies that actually work. Forget the outdated PDFs that collect digital dust—today’s conversation is about building lead magnets that build trust, generate leads, and make your paid offers the natural next step.

We’ll unpack the real role of a freebie in your business, the three essential things your freebie should do, and the top mistakes that are killing your conversions. You’ll walk away with practical, strategic insights on formats that convert (think quizzes, checklists, and mini-courses) and how to know if your freebie is doing its job.

Plus: a juicy alternative if you’re not vibing with “free” at all. 

Topics Discussed in the Episode:

• Why most freebies fail (and how to fix yours)
• The 3 things every strategic freebie should do
• Freebie formats that actually convert (and why)
• Mistakes that tank your freebie’s performance
• When and how to use low-ticket offers instead

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Summer hits—and for many women running service-based businesses, sales take a backseat. But what if summer isn’t a sales slump… it’s a secret advantage?

In this episode, Jac breaks down why the belief that “no one buys in summer” is a myth—and how to prep your business to thrive during these quieter months. She shares the behind-the-scenes story of launching a summer bootcamp that turned into her most engaged program ever, and offers a proven, feel-good framework to stay visible, consistent, and profitable even when your schedule is in chaos.

From batching content to building momentum with low-lift sales strategies, this episode is a must-listen for founders and moms alike who want to enjoy summer and keep the cash flowing.

Topics Discussed in the Episode:

• The biggest myth about summer sales—and how to flip it
• How to prep your business before the school year ends
• Low-lift, high-return strategies for staying visible
• Why summer is a perfect time to test new messaging
• What to automate right now to avoid burnout later

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In this special crossover episode, Jac is interviewed by Emily Sereno of The Servicepreneur Podcast to unpack why so many women feel uncomfortable selling—and why that discomfort is costing you real money.

From childhood messages like “don’t talk about money” to cringey cold calls we’ve all experienced, Jac explains how these stories shape our mindset and hold us back. But here’s the good news: women are actually built to sell—and with the right skills, you can do it with confidence, ease, and integrity.

Whether you’re an introvert who thinks sales isn’t for you, or a founder stuck in a marketing loop wondering why no one’s buying, this episode delivers the mindset shifts and tactical moves you need to start converting with clarity.

This one’s honest, empowering, and full of real-world advice for service providers ready to step into sales leadership.

Topics Discussed in the Episode:

• Why women are actually great at selling
• The hidden beliefs that make you resist the sales role
• The difference between marketing and sales (and why it matters)
• How to start selling with just 5 consistent actions a week
• What to do when pricing feels scary—but staying stuck feels worse
  
  
  

Connect with Emily:

Podcast: https://www.theservicepreneur.com/podcast

Website: https://www.theservicepreneur.com

Instagram: https://www.instagram.com/theservicepreneur/

LinkedIn: https://www.linkedin.com/in/emilysereno/

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In this episode, Jac sits down with pricing strategist Peter Giordano III to talk about one of the most misunderstood growth levers in business: how—and when—to raise your prices.

Whether you're still charging hourly or you're overdue for a rate increase, this episode will completely reframe how you think about pricing, value, and the kind of business you're actually building.

Peter breaks down the psychology behind pricing with confidence, how to create an offer suite that grows with your clients, and why pricing isn’t just a numbers game—it’s a strategy game. You’ll walk away with mindset shifts, practical frameworks, and a whole new lens on how to price like a founder, not a freelancer.

This one’s packed with honest insights, real talk, and the kind of strategy most consultants are missing.

Topics Discussed in the Episode:

• Why pricing is more than “what you charge”
• The mindset shift from expert to advisor (and why it matters)
• How to reverse-engineer your revenue goals through price
• Creating high-leverage offers that grow with your business
• What to say out loud until it doesn’t make you flinch: your price
  
  

Connect with Peter:

• LinkedIn: https://www.linkedin.com/in/petergiordanothethird/
• Website: https://petergiordanothethird.com/
• Subscribe to Peter’s Newsletter: https://impactthinking.beehiiv.com/subscribe
  
  

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In this episode, Jac explores one of the most avoided yet crucial parts of running a small business: sales calls. Especially in uncertain economic times, the businesses that survive—and thrive—are the ones that know how to sell with empathy and clarity.

This episode unpacks why one-on-one sales calls are still your most effective revenue driver and relationship builder, how to reframe your mindset around selling, and what you can do today to start mastering the art of a great sales conversation.

Topics include reframing sales as service, the psychology of trust-building, and how to structure a call for maximum connection and conversion.

You’ll also get best practices, real-world examples, and a powerful mindset shift that could completely transform your approach to selling.

Topics Discussed in the Episode:

• Why selling is helping, not pushing
• The power of emotional connection and live objection handling
• A proven structure for running sales calls with confidence
• How to refine your message and offers through real conversations
• Why sales calls convert faster and command premium pricing

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Visit us at honeybeesgroup.co