In this episode, we’re diving into a topic that too many entrepreneurs sleep on: freebies that actually work. Forget the outdated PDFs that collect digital dust—today’s conversation is about building lead magnets that build trust, generate leads, and make your paid offers the natural next step.

We’ll unpack the real role of a freebie in your business, the three essential things your freebie should do, and the top mistakes that are killing your conversions. You’ll walk away with practical, strategic insights on formats that convert (think quizzes, checklists, and mini-courses) and how to know if your freebie is doing its job.

Plus: a juicy alternative if you’re not vibing with “free” at all. 

Topics Discussed in the Episode:

• Why most freebies fail (and how to fix yours)
• The 3 things every strategic freebie should do
• Freebie formats that actually convert (and why)
• Mistakes that tank your freebie’s performance
• When and how to use low-ticket offers instead

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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Summer hits—and for many women running service-based businesses, sales take a backseat. But what if summer isn’t a sales slump… it’s a secret advantage?

In this episode, Jac breaks down why the belief that “no one buys in summer” is a myth—and how to prep your business to thrive during these quieter months. She shares the behind-the-scenes story of launching a summer bootcamp that turned into her most engaged program ever, and offers a proven, feel-good framework to stay visible, consistent, and profitable even when your schedule is in chaos.

From batching content to building momentum with low-lift sales strategies, this episode is a must-listen for founders and moms alike who want to enjoy summer and keep the cash flowing.

Topics Discussed in the Episode:

• The biggest myth about summer sales—and how to flip it
• How to prep your business before the school year ends
• Low-lift, high-return strategies for staying visible
• Why summer is a perfect time to test new messaging
• What to automate right now to avoid burnout later

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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In this special crossover episode, Jac is interviewed by Emily Sereno of The Servicepreneur Podcast to unpack why so many women feel uncomfortable selling—and why that discomfort is costing you real money.

From childhood messages like “don’t talk about money” to cringey cold calls we’ve all experienced, Jac explains how these stories shape our mindset and hold us back. But here’s the good news: women are actually built to sell—and with the right skills, you can do it with confidence, ease, and integrity.

Whether you’re an introvert who thinks sales isn’t for you, or a founder stuck in a marketing loop wondering why no one’s buying, this episode delivers the mindset shifts and tactical moves you need to start converting with clarity.

This one’s honest, empowering, and full of real-world advice for service providers ready to step into sales leadership.

Topics Discussed in the Episode:

• Why women are actually great at selling
• The hidden beliefs that make you resist the sales role
• The difference between marketing and sales (and why it matters)
• How to start selling with just 5 consistent actions a week
• What to do when pricing feels scary—but staying stuck feels worse
  
  
  

Connect with Emily:

Podcast: https://www.theservicepreneur.com/podcast

Website: https://www.theservicepreneur.com

Instagram: https://www.instagram.com/theservicepreneur/

LinkedIn: https://www.linkedin.com/in/emilysereno/

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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In this episode, Jac sits down with pricing strategist Peter Giordano III to talk about one of the most misunderstood growth levers in business: how—and when—to raise your prices.

Whether you're still charging hourly or you're overdue for a rate increase, this episode will completely reframe how you think about pricing, value, and the kind of business you're actually building.

Peter breaks down the psychology behind pricing with confidence, how to create an offer suite that grows with your clients, and why pricing isn’t just a numbers game—it’s a strategy game. You’ll walk away with mindset shifts, practical frameworks, and a whole new lens on how to price like a founder, not a freelancer.

This one’s packed with honest insights, real talk, and the kind of strategy most consultants are missing.

Topics Discussed in the Episode:

• Why pricing is more than “what you charge”
• The mindset shift from expert to advisor (and why it matters)
• How to reverse-engineer your revenue goals through price
• Creating high-leverage offers that grow with your business
• What to say out loud until it doesn’t make you flinch: your price
  
  

Connect with Peter:

• LinkedIn: https://www.linkedin.com/in/petergiordanothethird/
• Website: https://petergiordanothethird.com/
• Subscribe to Peter’s Newsletter: https://impactthinking.beehiiv.com/subscribe
  
  

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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In this episode, Jac explores one of the most avoided yet crucial parts of running a small business: sales calls. Especially in uncertain economic times, the businesses that survive—and thrive—are the ones that know how to sell with empathy and clarity.

This episode unpacks why one-on-one sales calls are still your most effective revenue driver and relationship builder, how to reframe your mindset around selling, and what you can do today to start mastering the art of a great sales conversation.

Topics include reframing sales as service, the psychology of trust-building, and how to structure a call for maximum connection and conversion.

You’ll also get best practices, real-world examples, and a powerful mindset shift that could completely transform your approach to selling.

Topics Discussed in the Episode:

• Why selling is helping, not pushing
• The power of emotional connection and live objection handling
• A proven structure for running sales calls with confidence
• How to refine your message and offers through real conversations
• Why sales calls convert faster and command premium pricing

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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Just because you’re tracking revenue doesn’t mean you’re tracking what actually matters.

In this solo episode, Jac  dives into the real numbers behind a sustainable, profitable business—and walks you through the exact quarterly audit she uses to grow with intention, not overwhelm.

From lead generation and client retention to marketing ROI and time management, this episode is a full-blown business tune-up. If you’re ready to stop guessing and start making data-backed decisions, this one’s for you.

What You’ll Learn:

• The two numbers that tell you if your pipeline is healthy
• Why leads don’t matter if your conversion rate is tanking
• How to calculate your churn—and what to do if it’s too high
• Which marketing metrics actually move the needle
• The one time audit that could save you hours (and dollars) each week
  
  

This is part two of Jac’s quarterly review framework—designed to help you think like a CEO, work smarter, and build a business that actually pays you.

 💬 Want support inside the Sales Circle? Apply here → https://www.honeybeesgroup.co/salescircle

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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Just because your business is bringing in revenue doesn’t mean you’re making bank. In this solo episode, Jac White breaks down the real difference between revenue and profit—and why chasing the top line alone can leave you spinning your wheels (and broke).

You’ll learn why quarterly reviews are a game-changer, how to analyze your numbers like a CEO, and the 5 profit-focused metrics you should be tracking every single quarter. If your income is growing but your bank account isn't, this one’s for you.

What You’ll Learn:

• The truth about revenue vs. profit
• Why some 7-figure businesses are barely profitable
• How to spot hidden expenses draining your bottom line
• The first step to building a business that actually pays you
• Jac’s simple system for quarterly check-ins that fuel real growth
  
  
  

This is part one of a two-part series on running a smarter, more profitable business—don’t miss it.

📝 Grab the Honeybees Profit Planner → https://www.honeybeesgroup.co/profit
💬 Want support inside the Sales Circle? Apply here →  https://www.honeybeesgroup.co/salescircle

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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In this episode of Girls Make Bank, Jac sits down with Laura Sinclair, a strategic business mentor and founder of This Mother Means Business. Laura shares her evolution from corporate PR to gym ownership to leading a thriving mentorship business for entrepreneurial moms. She opens up about the pressure of traditional sales tactics, how they often backfire, and why empowered decision-making leads to stronger client relationships.

Jac and Laura dive into what it means to sell with integrity, the red flags of burnout, and why building boundaries is one of the most powerful tools for sustainable success. Plus, Laura shares her own experience of navigating motherhood, business, and reclaiming her time.

Topics Discussed:

• Why empowered sales lead to better clients
• Recognizing burnout and setting boundaries
• Navigating the mental shift from corporate to entrepreneurship
• The emotional challenges of sales conversations
• How to confidently remove misaligned clients
• Creating a business that serves both your family and your goals
  
  
  

Connect with Laura:

• Learn more at This Mother Means Business
• Follow her on Instagram: @itslaurasinclair
  
  
  

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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In this episode of Girls Make Bank, Jac speaks with Lindsay Smith, a copywriter and email marketing expert who helps female entrepreneurs find their voice. Lindsay shares her journey from journalism to advertising to becoming an accidental entrepreneur when she started freelancing after having children. She discusses the power of email marketing, creating content that connects authentically with your audience, and practical strategies for building and maintaining valuable email lists.

Topics Discussed:

• Transitioning from corporate to entrepreneurship
• The importance of website and email as owned marketing channels
• Creating nurturing email sequences that build relationships
• Effective content strategies across multiple platforms
• Setting realistic expectations for email metrics and unsubscribes
• How to create content that makes your audience feel seen, heard, and understood

Connect with Lindsay:

• Join her email list: https://www.lindsaysmithcreative.ca/magic 
• Follow her on Instagram: https://www.instagram.com/lindsaysmithcreative/

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

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Tired of undercharging and feeling awkward about sales? This could change everything.

In this episode, Jac shares how she transformed her business in just 5 months after realizing one uncomfortable truth: brilliant women are leaving money on the table because they don't know how to sell. She pulls back the curtain on her pivot from working with VC-backed startups to creating a solution for women entrepreneurs who struggle to get paid what they're worth.

What you'll discover:

• The exact sales system that's helped 6 women create consistent revenue in just 30 days
• Why referrals aren't enough anymore (and what's actually working to attract dream clients)
• How to have authentic sales conversations that convert without feeling pushy or awkward
• A proven follow-up framework that can add 30% more revenue without finding new clients
• The pricing strategy that ensures you finally get paid what you're worth

Listen until the end to learn how you can join the FINAL founding cohort of the Honeybees Sales Circle before prices increase in May. 

This is your last chance to get the highest level of access to Jac and be part of this transformational community of women who are betting on themselves and winning.

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

Follow me on LinkedIn
Subscribe to our email newsletter
Visit us at honeybeesgroup.co