In this special one-year anniversary episode, host Jac welcomes Jess Milanes, podcasting strategist, thought leadership expert, and the woman behind the magic at Girls Make Bank. Jess is the founder of Smart Podcast Solutions and the creator of KNWN, a new ecosystem for women thought leaders who are ready to amplify their message and legacy.

Together, Jac and Jess explore the emotional and strategic power of podcasting, what it means to build your platform as a woman in business, and how sharing your story (without oversharing) can create connection and impact.

Jess also shares her own journey from infertility struggles and launching a podcast in 2019, to building a thriving production agency and now launching a white-glove thought leadership platform for women.

Whether you're podcasting already or still building the courage to put yourself out there, this conversation is packed with real talk, actionable wisdom, and a whole lot of heart.

Topics Discussed in the Episode:

• Jess’s journey from tech systems to podcasting pro
• How Girls Make Bank was born (and what podcasting has done for Jack’s brand)
• The difference between personal and intimate storytelling
• What makes a podcast truly stand out
• Why more women need to be sharing their “tribal knowledge”
• The story and strategy behind KNWN
• The emotional rollercoaster of launching something new
• What “making bank” means when you’re building with values

Connect with Jess Milanes:

• Website: www.theknwn.com
• Instagram: @jessmilanes 

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In this episode, Jac White sits down with Meg Clarke, founder of Clapping Dog Media, a boutique SEO agency helping women-led brands increase their visibility on Google and AI search tools. Meg brings her signature blend of warmth, clarity, and expertise to a conversation that unpacks the real story behind getting found online.

They dive into Meg’s unconventional journey from agency life to stay-at-home mom to sought-after SEO strategist. She shares how she built her business helping other women entrepreneurs attract warm leads through Google and why SEO is no longer optional in the age of AI.

From demystifying search engine strategy to sharing the emotional journey behind closing a passion project, Meg gets real about the evolution of entrepreneurship and what it takes to grow with your business.

Topics Discussed in the Episode:

• How Meg transitioned from graphic designer to SEO expert 
• Why SEO is still critical (and more relevant with AI) 
• The overlap between Google SEO and AI search visibility 
• What makes a website “understandable” to search engines 
• Why her membership program “Search Party” was a beautiful failure 
• How to recognize when it’s time to pivot in your business 
• Building a team and scaling without losing your magic

Connect with Meg Clarke and Clapping Dog Media:
Website: clappingdogmedia.com
LinkedIn: Meg Clarke

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I'm not usually one to gush about business books—most of them rehash the same tired advice. But these three? They genuinely shifted something in how I think about building Honeybees Co and working with my clients.

If you're running a service business, whether you're flying solo or building a small team, these aren't your typical "hustle harder" reads. They're about working smarter, showing up with more confidence, and creating something that doesn't fall apart the minute you step away.

Key Takeaways:

• How to shift from "How?" to "Who?" for smarter delegation
• Why enthusiasm matters as much as your offer
• Building systems that work without you
• Creating a business you could actually sell
• Applying startup principles to service businesses
• The gender gap in business publishing

Books Discussed:

• Who Not How by Dan Sullivan & Dr. Benjamin Hardy
• Backable by Sunil Gupta
• Built to Sell by John Warrillow

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In this episode, Jac gets real about the tough—but necessary—moments of letting go in both life and business. Inspired by clearing out her son’s room as he starts first grade, Jac shares the emotional side of saying goodbye to things that once mattered deeply, and how those goodbyes create the space for something new.

Just like outgrowing toys, we often outgrow offers, systems, or clients that once served us. Holding onto them clutters our energy and stalls growth. But when we release what no longer fits, we create room for more aligned opportunities, scalable offers, better clients, and deeper peace.

This conversation is both personal and practical, diving into why change feels scarier in our heads than it actually is, why procrastination keeps us stuck, and how transitional seasons are the best times to sharpen skills and build the business we’re dreaming of.

Topics Discussed in the Episode:

• Why the fear of change feels bigger than the change itself
• How procrastination is fueled by emotional overload (not laziness)
• Why you can’t grow if you’re holding onto everything
• The powerful connection between grief and growth in business
• Using transitional seasons to sharpen your skills and level up
• How the Honeybee Sales Circle supports women founders through change

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In this episode, Jac shares how she’s pressing the reset button after a full, joyful summer and setting up for a strong Q4. From self-assessments to sales calls, calendar design, and a fresh content strategy, you’ll learn the exact steps she’s taking to rebuild momentum—and how you can adapt them to your own business no matter what stage you’re in.

She also breaks down the three investments she made this summer that saved time, created clarity, and generated ROI she would absolutely repeat again.

This episode is all about structure, focus, and creating a rhythm that supports both your life and your business—so you can finish the year with energy, clarity, and results.

Topics Discussed in the Episode:

• Why September is the “New Year” for women in business
• The three things to do now for a strong Q4 reset
• How to design your calendar to protect deep work and flow
• Shifting your content strategy from obligation to opportunity
• The three summer investments that paid off big

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In this episode, Jac shares a powerful conversation from her guest appearance on Laura Sinclair's "This Mother Means Business" podcast. If you've been confusing social media growth with actual sales, or struggling to convert your audience into paying clients, this episode will completely shift your perspective on what it takes to build a profitable business.

Jac breaks down the critical distinction between marketing and sales—and why having 100,000 followers means nothing if you can't get them to buy. She reveals why women are naturally gifted sellers (even when it feels uncomfortable), shares strategies for building confidence in your pricing, and explains how to handle objections without resorting to aggressive "bro" tactics.

You'll also hear about the Honeybees Profit Planner and why knowing your real numbers—not just arbitrary revenue goals—is essential for building a sustainable business that actually supports your life.

Topics Discussed in the Episode:

• The difference between marketing reach and sales conversion
• Why women excel at selling through listening and relationship-building
• How to get comfortable with uncomfortable sales conversations
• Strategies for handling real vs. fake objections
• Building confidence in your pricing without becoming pushy
• The importance of knowing your actual financial needs vs. vanity metrics

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In this episode, host Jac White, founder of Honeybees Group, tackles a massive pain point for service-based business owners: offers that don’t sell and clients that churn. If you’re stuck in a cycle of custom proposals, pricing negotiations, or reinventing the wheel for every new client, this episode is your permission slip to stop.

Jac walks us through how to design a strategic offer suite that guides clients through a transformation, increases retention, and builds recurring revenue. From common mistakes like “a la carte” pricing and buffet-style offers, to the five-part offer stack every service provider should consider—Jac breaks it all down with clarity and actionable advice.

You'll also hear her proven strategies for testing and validating your offers before you build them, so you stop guessing and start growing.

Topics Discussed in the Episode:

• Why random offers won’t scale your business
• The 3 biggest offer suite mistakes (and how to fix them)
• How to build a free → core → recurring offer journey
• Pricing strategies tied to your “enough number”
• How to validate your offers before building them

Listen to Peter Giordonao III's episode here

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Honeybees Sales Circle is now open for enrollment! Visit www.honeybees.co/salescircle to apply now. 

In this episode, Jac White sits down with LinkedIn strategist and visibility coach Molly Godfrey, the go-to guide for women who want to turn their network into a revenue engine. Molly has helped countless female founders cut through the overwhelm of LinkedIn and build consistent, sustainable sales pipelines—without spending every waking hour online.

Together, Jac and Molly unpack what makes LinkedIn different from other platforms, the kind of content that actually gets results, and why storytelling (done right) is your secret sales weapon. Molly shares her system for showing up without burning out, how to balance personal and professional content, and the truth about outbound sales strategies that work.

If you’ve been feeling pressure to post daily or keep up with every algorithm shift, this conversation will give you a realistic, doable plan for using LinkedIn to make genuine connections—and more sales.

Topics Discussed in the Episode:

• Why LinkedIn’s “social graph” algorithm changes how you should post
• How to make your profile irresistible to your ideal client
• Balancing personal storytelling with professional credibility
• The three-posts-a-week strategy that keeps you visible without burnout
• What to know before investing in Sales Navigator and outbound outreach
• Why pods don’t work—and what to do instead
• How to turn content into consistent conversations (and clients)
  
  

Connect with Molly Godfrey:

• Website: https://www.mollygodfrey.com
• LinkedIn: linkedin.com/in/mollygodfrey

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In this episode, Jac is joined by Tracy Beavers—email marketing expert, visibility strategist, and host of Create Online Business Success. Tracy shares how she left a 20+ year award-winning sales career to build a thriving coaching business centered around organic list growth and community-based selling.

They dig deep into why email is still the most powerful (and underutilized) revenue channel, how to grow your list without relying on paid ads, and why true sales success starts with human connection. Tracy also breaks down her genius 90-day content strategy and how to consistently show up without burning out.

Topics Discussed in the Episode:

• Why email marketing still converts better than social media
• The real meaning of “community-based selling” (and how to do it with heart)
• How to grow your email list without another lead magnet
• The visibility strategy behind Tracy’s 90-day content plan
• How to turn one piece of content into a week’s worth of marketing
  
  
  

Connect with Tracy Beavers:

• Free 90-Day Content Plan: https://www.tracybeavers.com/social
• Create Online Business Success Podcast: https://www.tracybeavers.com/podcast
• Facebook Group: https://www.facebook.com/groups/beaconfidententrepreneur
• Website: tracybeavers.com

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In this solo episode, Jac breaks down one of the most overlooked aspects of email marketing: the difference between nurture content and sales content—and why getting this balance right is the secret to building trust, loyalty, and conversions with your audience.

She shares real-world examples, explains her “email loops” strategy, and outlines exactly how to use automation and behavioral triggers to send the right message at the right time.

If your email list feels cold or overly salesy, this episode will help you reset and reframe your approach.

Topics Discussed in the Episode:

• Why sales-only emails are a fast track to unsubscribes
• The difference between nurture content and sales content
• What it means to “think in loops” with your email strategy
• How to use actions (like clicks or downloads) to trigger timely sales messaging
• The 80/20 balance that builds trust and drives conversions
• How the Honeybees Group helps members build high-converting email funnels

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