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How to Bounce Back from Failure and Win in Real Estate ft. Corey Jones
In this episode of The Alchemy Podcast, host Doug Cartwright sits down with longtime friend Corey Jones to unpack the real game of real estate, development vs. fix-and-flip, finding deals, underwriting simply, and playing the long game with integrity.
Corey shares how growing up in Utah shaped his builder mindset, why cash-on-cash and ARV still rule, and how a bruising 30-unit project and a bankruptcy became his greatest teachers. They dive deep into integrity in business, mentorship, and practical prospecting strategies (like cold-calling agents) that actually work.
Timestamps of Key Moments
00:00 – Intro & Childhood Memories: Doug and Corey reminisce about Little League football, family stories, and reconnecting after 28 years.
04:55 – The Bankruptcy Story: Corey opens up about carrying $30M in personal guarantees, the emotional toll, and lessons learned from losing everything.
09:45 – Rebuilding Spiritually: How Corey reframed money, abundance, and forgiveness—learning that shame only blocks future success.
13:10 – Entering Real Estate Development: Following in his father’s footsteps after the 2008 crash and returning to the family business.
17:45 – First Major Project (Millcreek): A 30-unit apartment build, the precast parking disaster, and lessons in accountability.
23:30 – First Big Win: Gaining trust from a major client and overcoming imposter syndrome through results and service.
27:40 – Sitting With Discomfort: Doug and Corey discuss emotional resilience, feeling instead of resisting pain, and stacking evidence of worth.
32:25 – Integrity in Business: Why Corey only pursues “win-win” deals and how abundance mindset outperforms cutthroat tactics.
37:10 – Getting Into the Game: How beginners can find and structure real estate deals, avoid analysis paralysis, and start small.
42:30 – Cold Calling & Outreach: Corey’s simple daily method for connecting with agents and sourcing profitable off-market deals.
48:00 – Mentorship & Jamil Damji: The importance of finding the right coach and how guidance accelerates results by years.
53:40 – State of the Market: Corey’s take on rates, holding property long-term, and why the best deals are built on today’s realities—not tomorrow’s hopes.
Follow Doug:
- IG: @doug_cartwright
- Join the Alchemy Accelerator: HERE https://www.alchemysalescoaching.com/
- Subscribe to my YouTube Channel: HERE
Follow Corey:
IG: @investordealdad
View all episodes
By Doug CartwrightIn this episode of The Alchemy Podcast, host Doug Cartwright sits down with longtime friend Corey Jones to unpack the real game of real estate, development vs. fix-and-flip, finding deals, underwriting simply, and playing the long game with integrity.
Corey shares how growing up in Utah shaped his builder mindset, why cash-on-cash and ARV still rule, and how a bruising 30-unit project and a bankruptcy became his greatest teachers. They dive deep into integrity in business, mentorship, and practical prospecting strategies (like cold-calling agents) that actually work.
Timestamps of Key Moments
00:00 – Intro & Childhood Memories: Doug and Corey reminisce about Little League football, family stories, and reconnecting after 28 years.
04:55 – The Bankruptcy Story: Corey opens up about carrying $30M in personal guarantees, the emotional toll, and lessons learned from losing everything.
09:45 – Rebuilding Spiritually: How Corey reframed money, abundance, and forgiveness—learning that shame only blocks future success.
13:10 – Entering Real Estate Development: Following in his father’s footsteps after the 2008 crash and returning to the family business.
17:45 – First Major Project (Millcreek): A 30-unit apartment build, the precast parking disaster, and lessons in accountability.
23:30 – First Big Win: Gaining trust from a major client and overcoming imposter syndrome through results and service.
27:40 – Sitting With Discomfort: Doug and Corey discuss emotional resilience, feeling instead of resisting pain, and stacking evidence of worth.
32:25 – Integrity in Business: Why Corey only pursues “win-win” deals and how abundance mindset outperforms cutthroat tactics.
37:10 – Getting Into the Game: How beginners can find and structure real estate deals, avoid analysis paralysis, and start small.
42:30 – Cold Calling & Outreach: Corey’s simple daily method for connecting with agents and sourcing profitable off-market deals.
48:00 – Mentorship & Jamil Damji: The importance of finding the right coach and how guidance accelerates results by years.
53:40 – State of the Market: Corey’s take on rates, holding property long-term, and why the best deals are built on today’s realities—not tomorrow’s hopes.
Follow Doug:
- IG: @doug_cartwright
- Join the Alchemy Accelerator: HERE https://www.alchemysalescoaching.com/
- Subscribe to my YouTube Channel: HERE
Follow Corey:
IG: @investordealdad