In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the key questions that will guide you to a recognizable, scalable, and sustainable brand for your medical practice without a lot of time or capital expenditure. Tune in to discover:The difference between branding and marketing Audience considerations to keep in mind when developing a brandExamples of good branding and marketing coming together The #1 question to answer as you begin your branding...

How to Brand Your Practice Without a Lot of Time or Capital

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.&nbsp; 
 Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

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In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and...

Harnessing AI in Healthcare Marketing: Navigating Change and Innovation

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, ...

Adapting to Change: Healthcare Marketing Strategies for 2024

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement. This episode offers a number of resources to medical practices ...

Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture. You’ll also learn how to integrate marketing and HR to addres...

When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of  DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation manag...

How to Brand Your Practice Without a Lot of Time or Capital

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