In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.

From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.

They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.

Tune in to Discover:

• What patients really think while they wait
• How your waiting room impacts brand perception
• Design and psychology tips from other industries
• Why lobby videos and digital displays still work—when used right
• The power of marketing without saying a word
• Actionable ways to audit your spaces

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. 

Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows.

Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. 

You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI.

With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line.

Tune in to Discover:

• Why Directory Listings Are Critical for Local SEO
• The Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)
• Common Mistakes Practices Make with Listings
• How Listings and Reviews Work Together
• How to Optimize Your Listings for SEO 3.0

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies.

From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement. 

The AI evolution isn’t just coming—it’s already here.

Whether you’re a marketer, practice administrator, or healthcare executive, this episode gives you practical examples, real results, and a look at what’s next.

Tune in to Discover:

• What is agentic ai—and why it matters now
• Real results from a case study in real time
• The three phases of ai chatbot adoption
• What the true operational impact and patient experience boost is like 
• Cost, scalability, and what to expect next

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.

Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.

Tune in to Discover:

• Why policy changes like Medicare’s drug pricing rules matter to you
• How to shift your messaging away from price and market around true differentiators instead
• Tips to control what you can control (like your storytelling strategy)
• How to use data to tell a better story
• Ways to leverage timely trends and “brand hijacking” for organic reach

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience.

From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them. 

If your front desk is drowning in paperwork, or your patients are frustrated with repetitive forms, it’s time to rethink your approach.

Tune in to Discover:

1. The Problems with Traditional Patient Intake Forms:
   • Why outdated intake processes slow down your staff and frustrate patients.
   • The risks of transcription errors and lost paperwork when relying on handwritten forms.
2. How HIPAA-Compliant Forms Make Life Easier:
   • Online forms that resize for mobile, desktop, and tablet use—allowing patients to complete paperwork anytime, anywhere.
   • The ability to auto-populate information and pre-fill patient details for returning visitors.
   • Secure digital submission with automated alerts for staff, reducing manual data entry.
3. The Role of AI & Automation in Streamlining Intake:
   • AI-powered intake solutions that collect patient info, schedule appointments, and create charts automatically.
   • The future of voice-powered forms—where AI can fill out intake paperwork through a simple phone conversation.
4. Cost-Effective & Practical Implementation Strategies:
   • How affordable HIPAA-compliant form solutions can be set up in a matter of days.
   • What to consider when integrating forms into your EHR and practice management systems.
   • Case Study: How one practice saw an 18-patient increase in a single week just by streamlining their digital intake process.
5. How Smarter Forms Lead to Higher Patient Satisfaction & Revenue:
   • Online scheduling and digital forms improve reputation scores and patient experience.
   • The link between efficient intake, better online reviews, and increased new patient appointments.
   • Why a small investment in digital forms pays for itself in reduced paperwork and staff efficiency.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. 

Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals.

Find out how it’s done and what you need to know in this information-packed episode. 

Tune in to Discover:

1. The Traditional Approach to Physician Referrals (And Its Limitations):
   • Why many practices still rely on outdated “boots on the ground” strategies without digital tracking.
   • How AI can improve efficiency, reduce wasted effort, and maximize outreach impact.
2. How AI Can Build & Optimize Referral Lists Automatically:
   • AI-powered tools can scrape data from Google, LinkedIn, and directory listings to compile accurate referral lists.
   • Route planning apps can automate outreach trips to ensure reps visit the most valuable referral partners.
3. How to Use AI for Referral Outreach Automation:
   • Direct mail automation: Sending holiday cards, thank-you notes, and newsletters without manual effort.
   • Voicemail drops: AI tools allow practices to pre-record a personalized message that is automatically delivered to 100+ referring providers with one click.
   • Automated faxes and email sequences to keep your practice top of mind.
4. The Role of AI-Driven Referral Portals & Chatbots:
   • Implementing HIPAA-compliant chat features for referring providers to streamline communication.
   • How some practices use AI-powered portals to offer downloadable referral resources and real-time chat support.
5. Data-Driven Insights: Tracking Referral Sources & Performance Metrics:
   • AI makes it easy to track, visualize, and measure referral activity to identify trends and opportunities.
   • How practices are using referral data to personalize thank-you gifts and strengthen provider relationships.
6. Future-Proofing Your Referral Program:
   • The next generation of doctors expects digital-first referral options—your practice must adapt or risk losing referrals.
   • How digital convenience improves efficiency not just for your practice, but also for your referral partners.

If your referral outreach still depends on handwritten logs and scattered notes, it’s time to upgrade your process. AI-powered tools save time, improve engagement, and generate real, measurable growth.

Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search.

From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what’s changing, what’s coming next, and how you can stay ahead of the curve.

Tune in to Discover:

1. The New Healthcare Consumer Mindset:
   • How on-demand expectations shaped by Amazon, Uber, and Netflix are changing how patients choose providers.
   • Why healthcare is now a customer service industry—whether we like it or not.
2. The Power of Digital Presence & Reviews:
   • Patients now rely on online reviews and digital resources 3x more than word-of-mouth referrals.
   • How your website has become the digital front door—and why outdated or inaccurate information will turn patients away.
3. The Demand for Frictionless Online Scheduling:
   • 60% of patients prefer online booking, yet many practices still struggle to implement it.
   • Real-world challenges: What happens when a practice’s scheduling tool goes offline for 30 days?
4. The Shift from Clinical Expertise to Consumer Experience:
   • Why Starbucks isn’t a $100B company because of great coffee—and what that means for your practice.
   • How patient experience and convenience now matter as much as clinical qualifications in choosing a provider.
5. The Googleization of Healthcare & The Rise of AI Search:
   • Patients are no longer just Googling—they’re using AI search engines like ChatGPT, Perplexity, and Gemini to get medical advice.
   • How AI-powered voice search is already recommending specific doctors and practices—and what you can do to make sure your practice shows up.
6. The Future of Healthcare Marketing:
   • Why marketing is no longer a “nice-to-have” but a necessity for survival.
   • How HR, operations, and marketing need to work together to create a seamless patient experience.
   • Lessons from Blockbuster vs. Netflix—will your practice keep up or be left behind?

In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. 

As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marketing online. 

This episode unpacks the data, insights, and strategies you can implement to meet patients where they are and build trust in an increasingly digital world.

Tune in to Discover:

1. The Rise of Health Conversations Online:
   • Engagement around women’s health topics—like menopause, PCOS, and hormone replacement therapy—is growing by 6% annually.
   • Why transparency and authentic content matter more than ever for building trust.
2. Social Media’s Role in Shaping Healthcare Decisions:
   • Platforms like TikTok are becoming a key source for health information, featuring both personal stories and expert advice.
   • How practices can leverage video content to engage with patients and build credibility.
3. The Shift Toward Specificity in Search:
   • Patients are no longer searching broadly (e.g., “women’s health”); instead, they’re looking for targeted information on specific conditions like endometriosis, which has seen a 30% increase in search activity.
   • Tips for creating content that addresses these specific needs.
4. The Importance of Online Community Engagement:
   • Why fostering two-way communication through live events, webinars, or online Q&As can deepen patient relationships.
   • Real-life example: How a webinar for women’s health led to a successful in-office event and increased ancillary service sales.
5. Tailoring Your Messaging to Diverse Audiences:
   • Strategies for delivering the same information in different tones to resonate with younger and older demographics.
   • Why authenticity and empathy are key to connecting with patients online.
6. Meeting Patients Where They Are:
   • Practical steps to insert your practice into patients’ conversations online.
   • Why building trust through content and engagement leads to stronger patient relationships and practice growth.

In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead.

The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you need to know about these trends and their impact on your practice.

Tune in to Discover:

1. How AI is Redefining Search:
   • The rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini.
   • What this shift means for traditional platforms like Google and your ad strategy.
2. The New Front Door for Patients:
   • Over 70% of patients now start their search for a new doctor online.
   • How AI-driven snippets and summaries influence patient decision-making.
3. Why Strong Content Still Reigns Supreme:
   • How practices that invested in high-quality content and SEO will have an advantage.
   • Tips for creating content that positions your website as a trusted source for AI-generated answers.
4. The Role of Trust and Reputation:
   • Why online reviews and authenticity still drive patient decisions, even with evolving technology.
   • How AI might incorporate reviews and ratings into its decision-making.
5. The Impact of Mobile-First Experiences:
   • The growing importance of mobile-friendly websites as most patients now browse and book via smartphones.
   • Why a seamless user experience is critical to keeping potential patients on your site.
6. What You Can Do Today:
   • Practical steps for leveraging AI in your marketing strategy, including chatbots and content optimization.
   • Insights into how patient behavior is changing and how to adapt to meet their expectations.