When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?

In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice. 

From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.

Tune in to Discover:

• The chain reaction from a single viral post across platforms
• The importance of a speedy response 
• Immediate containment steps taken within hours
• Who should control the statement and why 
• Tools and tactics for monitoring and mitigation
• What the team learned from TWO very different crises

This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.

From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.

If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.

Tune in to Discover:

• The difference between SEO, AEO (Answer Engine Optimization), and GEO
• Why AI-powered search is already changing how patients find providers
• How to structure your website for both humans and machines
• The content formats that perform best in AI summaries
• How to audit and prioritize pages to prepare for the AI shift

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.

This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.

They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.

Tune in to Discover:

• Why celebrating reviewing wins and losses is the first step to smarter planning
• How to turn vague goals into measurable KPIs that drive growth
• The most common blind spots in medical marketing
• What to include in your scenario planning to reduce risk and stay flexible
• Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
• The importance of aligning marketing with HR, staffing, and physician recruitment goals

Resources & Links:

Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.

If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy.

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers.

These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch.

Tune in to Discover:

• How education hubs create real value for referring providers
• What content to include in your portal (forms, instructions, guides, marketing materials)
• Why direct chat or follow-up features are game-changers
• How to track usage, optimize the experience, and show ROI
• Ideas for expanding into CE webinars and using the portal as a recurring touchpoint
• Simple ways to launch a portal without overcomplicating it

In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. 

Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets.

During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient acquisition, and increase ROI while enhancing the patient experience.

This is a can’t-miss episode for practice leaders and marketers looking to stay ahead of the curve in 2026 and beyond.

Tune in to Discover:

• Why digital convenience (online scheduling, chatbots, review automation) is now table stakes
• How smart workflows can create personalized patient communication at scale
• What real-world case studies show about ROI from AI-powered marketing tools
• Why the patient journey is now AI-influenced (and what to do about it)
• How one orthopedic practice saw a 20% increase in self-scheduled appointments
• How a specialty pharmacy used a chatbot to manage 650+ referring provider interactions

If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time).

In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging.

They discuss how this simple switch from generic cable programming to a streamlined lobby loop led to $5,000 in annual savings and more effective promotion of ancillary services, community involvement, and upsell opportunities.

Whether you're looking to ditch trash TV, reinforce brand trust, or subtly educate patients while they wait, this episode is packed with low-lift, high-impact ideas that can make a difference today.

Tune in to Discover:

• How replacing cable saved one practice over $5,000/year
• What to include (and not include) in a lobby video loop
• Ways to subtly upsell services without making your staff feel like salespeople
• Creative, non-video ideas to keep things fresh, low-cost, and effective
• Real examples of practices using slideshows, local footage, trivia, and more

Resources & Links:

Want to see examples of what we’re using in client lobby loops? Contact us for a behind-the-scenes look.

Is your reputation management contract really delivering what your practice needs or just draining your budget? 

In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use.

They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition. 

More importantly, they share how Google and Healthgrades are changing the rules, what that means for third-party vendors, and why your EHR might be more vital than you think to get new reviews.

Tune in to Discover:

• How directory listings drive patient behavior (with real data to prove it) 
• Why star ratings are only one part of the reputation equation 
• The way a temporary review pause caused a 20% traffic dip for one practice 
• What’s changed with Google, Healthgrades, and third-party vendors 
• Tips to potentially save thousands per month by ditching the bells and whistles

Resources & Links:

Want a sneak peek at the solution Jennifer and Corey mentioned? Contact us for a behind-the-scenes look.

Patients aren’t just Googling symptoms anymore. 

They’re watching videos and joining online communities to find real answers from real people. 

In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy.

Tune in to Discover:

• The real reason Reddit is a gold mine for patient sentiment and raw insights
• What TikTok can teach you about content format, tone, and trust
• How to “borrow the tone” from these platforms without being on them
• What agentic AI is—and how it can help automate your strategy
• Actionable tips to make your content feel more native, authentic, and scalable

Whether you're ready to start exploring new platforms or just want smarter ways to use what you're already doing, this episode gives you the why and the how.

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.

With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.

Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.

Tune in to Discover:

• What GEO is and how it differs from traditional SEO
• Why AI-powered search results are reducing clicks to websites (and how to adapt)
• 5 practical steps to optimize your content for AI-generated answers
• The role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibility
• How to audit your current content and improve formatting for AI tools
• The importance of FAQs, citations, quotes, and structured language
• Why “common language” matters more than technical credentials in search visibility

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline.

With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-free. Whether you’re seeing referrals decline or looking to scale what’s working, this episode gives you a proven playbook to drive meaningful results.

Tune in to Discover:

• The 30-60-90 day roadmap to fix or grow your physician referral program
• Common mistakes practices make that break the referral funnel
• Why building trust (and not just handing out business cards) still matters
• How CRMs, referral tracking tools, and AI can help you close the loop
• The power of feedback loops, outreach calendars, and real-time performance metrics
• How to use a rep or community liaison to maintain long-term relationships

Resources:

• Healthcare Marketing Strategy Guide
• Vascular and Vein Practice Referral Playbook

With the right systems, workflows, and outreach strategy, physician referrals can be one of the most cost-effective ways to grow your practice.