The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your community.

Tune In to Learn:

• Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.
• Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.
• Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.
• Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.
• Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools.

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. 

In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices. 

What’s in This Episode: 

• Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community. 
• Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.
• Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.
• Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.
• Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility.

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers. 

Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.

Tune In to Learn: 

• The key prohibitions of the FTC rule and the potential consequences of non-compliance.
• The costs of violating FTC rules on fake reviews and buying bot followers. 
• How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.
• Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.
• Effective ways to manage and address reviews while upholding credibility and trust.
• Safeguards to prevent the use of fake reviews or manipulated social media metrics.

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. 

For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets. 

Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn’t take as much budget as older TV advertising either. 

Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool. 

Check Out This Episode to Learn: 

• What types of digital TV advertising are available on streaming platforms.
• How YouTube Shorts has become the most popular streaming service and how to tap into this audience. 
• The success of Netflix's ad-supported model and its implications.
• The advantages of targeted local advertising on streaming platforms over traditional TV.
• How practices can create effective ads with minimal effort and budget.
• See results from a successful YouTube advertising campaign for a medical practice.

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote. 

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the LinkedIn algorithm, sharing its secrets and how to leverage them for your benefit.

Tune in to learn how to supercharge your reach and engagement, along with insights on how to optimize your posts for maximum impact. Plus, you'll get the inside scoop on the latest research revealing the types of content LinkedIn's algorithm is most likely to favor and promote.

Sneak Peak at 17 Tips to Improve Your Engagement: 

• Optimal Posting Times: Schedule posts for 9 a.m. on weekdays and 1 p.m. on weekends to maximize reach, adjusting times for specific audiences, like physicians.
• Consistency and Engagement: Post every 18 hours and respond to comments within the first hour to boost engagement.
• Post Types: Use document posts, polls, carousels, and long text posts with images for the best performance.
• Avoid Edits and External Links: Do not edit posts after publishing and include external links in comments, not in the original post.
• Video Content: While videos may have lower reach, ensure they are captioned to increase engagement, especially in professional settings.
• PLUS MORE!

The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026.

For medical practices, this translates to fierce competition for top talent. Traditional methods of attracting new hires just aren't enough. This episode of the DrMarketingTips Show tackles this problem head-on, exploring how marketing can be a powerful tool in your HR toolbox.

Learn how to craft compelling job descriptions that resonate with ideal candidates, discover strategies to recruit the top talent you need, and reconnect with past applicants to see if they’re now interested in accepting a new role. This episode also explores creative ways to leverage social media to showcase your company culture. 

By working together, marketing and HR can build a recruitment strategy that positions your practice as the go-to destination for top talent in this competitive market.

Tune Into This Episode to Learn: 

• How to write job descriptions that resonate with ideal candidates.
• Follow-up with potential hires after events, keeping your practice top-of-mind.
• Find out how to reconnect with qualified candidates who may now be a good fit for open positions.
• Ways to incentivize your existing team to help find new talent. (Hint: it helps them, too!) 
• Explore how to leverage social media to celebrate your company culture and attract potential hires.

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences.

The current HIPAA regulations were written in the 1990s, long before the internet became the powerful marketing tool that it is today. This ruling is a step towards modernizing these regulations and allowing healthcare marketers to use current technologies to reach and engage patients.

Websites for medical practices can use specific strategies to tools to enhance the patient experience without violating HIPAA. 

Tune In to Learn More About:  

• How this ruling impacts your medical practice and the patient experience 
• The importance of understanding HIPAA regulation changes
• Strategies for balancing patient privacy with effective marketing
• How emerging technologies are shaping healthcare marketing
• The role of data analytics and healthcare marketing agencies in optimizing your patient experience

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.

Tune in for insights on how medical practices can authentically connect with patients and build trust when visitors click on their websites.

What You’ll Learn In This Episode:

• What patients look for when searching for a doctor online and how an outdated website challenges their trust.
• How to improve your practice’s authenticity and trustworthiness with education and content.
• How to be more upfront and transparent about pricing for today’s informed, digital-first patient. 
• What types of content matter most to patients seeking authenticity?
• How to use diverse and authentic imagery to help patients visualize your practice.
• Steps to update websites to be modern, welcoming, and helpful.
• How can you proactively communicate with patients and address common concerns on your website?
• The importance of FAQ sections and patient education materials to build trust.
• Additional content to improve patient satisfaction, such as explanations of wait times and billing practices.

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.  

Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.

By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.

What You'll Learn in This Episode:

• Healthcare’s Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.
• Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.
• Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.
• Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.
• Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented.

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. 

Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? There’s also been 338% increase in telemedicine appointments since 2019, showcasing the digital shift in patient preferences. It’s clear the world is moving to digital-first. 

In this episode “Evolution of Healthcare Media: New Strategies for the Social Era,” hosts Jennifer and Corey explore the dynamic shift of healthcare communication from traditional methods to contemporary digital platforms like Meta and TikTok. With a focus on the impact of social media and online channels, this show focuses on how these tools have transformed patient engagement and practice visibility.

This episode is invaluable for doctors and practices seeking to stand out in the new digital-first world. Understanding these trends and strategies will help in attracting new patients, retaining current ones, and enhancing overall patient satisfaction.

Listeners will also gain insights into developing effective social media strategies, the importance of content types, and the future of healthcare media involving AI and wearables.

Tune In to Learn:

• The transition from traditional to new media: Discover how healthcare promotion has evolved from radio and billboards to interactive platforms like Facebook, Instagram, and TikTok.
• The significance of interactive engagement: Learn why two-way communication with patients can lead to higher satisfaction and engagement.
• Content strategies for social media: Get tips on what to post, from patient testimonials to day-in-the-life clips, and why video content is essential.
• The future of healthcare media: Explore how AI, wearables, and integrated healthcare media landscapes are shaping the future of patient engagement.
• Practical steps to enhance your practice's digital presence: From using AI for content creation to tailoring your media strategy to your audience's needs.